Podcast · 164 episodes
The DTC Podcast
by DTC Newsletter and Podcast · English
What does it take to build and scale a successful direct-to-consumer brand? DTC Podcast, hosted by Eric Dyck, delivers practical e-commerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable e-commerce business.
Latest episodes
How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No ReviewsTerra Kaffe’s (Terra Cafe) hardware startup journey—building a complex espresso machine with 432 parts, self-funding early, making hard design compromises, and pre-selling 10,000 units with no…28 Sep 2026 · 48 min
Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest AccountsMeta partnership ads—what they are, why they’re growing, how to set them up in Meta’s Partnership Ads Hub, and how brands should plan/scale them for Q4.25 Sep 2026 · 31 min
Raising Prices in DTC: How Last Crumb Sells a $140 Cookie BoxLast Crumb’s strategy for selling a premium $140 DTC cookie box without racing to the bottom—using high-end branding, an early drop model, organic growth (no paid ads), and later shifting to…21 Sep 2026 · 43 min
All episodes
How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No ReviewsTerra Kaffe’s (Terra Cafe) hardware startup journey—building a complex espresso machine with 432 parts, self-funding early, making hard design compromises, and pre-selling 10,000 units with no…28 Sep 2026 · 48 min · 21 chapters
Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest AccountsMeta partnership ads—what they are, why they’re growing, how to set them up in Meta’s Partnership Ads Hub, and how brands should plan/scale them for Q4.25 Sep 2026 · 31 min · 12 chapters
Raising Prices in DTC: How Last Crumb Sells a $140 Cookie BoxLast Crumb’s strategy for selling a premium $140 DTC cookie box without racing to the bottom—using high-end branding, an early drop model, organic growth (no paid ads), and later shifting to…21 Sep 2026 · 43 min · 23 chapters
Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers InsteadHow to fix Google Ads brand keyword overspend by cutting “brand defense” and reallocating budget to incremental, high-intent generic and shopping keywords (Wildflower Cases example).18 Sep 2026 · 26 min · 11 chapters
Under $50M: Half the Trade Budget Goes to Retail Media | Harness the Halo 3/6Retail media’s growing role in D2C marketing, including where the trade/retail ad budget goes, how to measure incrementality beyond ROAS, and why brands should shift some spend from bottom-funnel to…17 Sep 2026 · 26 min · 17 chapters
Bonus: Send Less, Earn More: What Brevo's Data Says About Email Volume and ConversionBrevo’s data-driven argument that sending less email and using targeted, personalized omnichannel messaging (email, SMS, push, WhatsApp) improves conversion and click-through rates; plus Brevo…16 Sep 2026 · 35 min · 23 chapters
Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is UpHow LLMs and multi-channel “search” change lead gen and e-commerce discovery; why leads drop but revenue can rise; how to improve AI discoverability (GEO), digital PR, reviews, and technical SEO;…14 Sep 2026 · 39 min · 25 chapters
Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong CustomerThe episode is a DTC “Rundown” on three operator debates: (1) whether brands should wait to run paid ads until $5–10M revenue, (2) how to balance evergreen vs campaigns as you scale, and (3) why some…11 Sep 2026 · 45 min · 22 chapters
Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the FunnelHow AI changes the “bottom of the funnel” in e-commerce—especially agentic shopping/recommendations—while brands must preserve authenticity and “proof of work” (human effort, patina, provenance) as…7 Sep 2026 · 50 min · 27 chapters
Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)Amazon “paradox” for DTC brands—fees and ad costs are squeezing margins (service fees near 40% vs ~26% in 2020), yet brands can’t afford to skip Amazon because most shoppers start there (63% start…4 Sep 2026 · 30 min · 11 chapters
How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6How Once Upon a Farm grew its retail business using DTC-style performance thinking, and how to measure the “halo” (upper-funnel and cross-channel effects that don’t show up as immediate ROAS).3 Sep 2026 · 44 min · 18 chapters
Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale“Kick or keep” e-commerce/marketing trends, with DÔEN VP of e-commerce Ashley Kick. Guests: Ashley Kick (VP of e-commerce at DÔEN; met at Triple Whale/Whaleys; leads DTC e-commerce strategy).31 Aug 2026 · 30 min · 19 chapters
Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant AdsCreative coverage for Meta ads in 2026—combining creative “coverage” (formats, angles, audiences, products) with both volume and strategy to improve efficiency and conversion.28 Aug 2026 · 35 min · 14 chapters
Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer ServiceOlauto (a $33 air-freshener brand) runs a D2C operation with AI automation and zero employees, but keeps human customer service for every customer email.26 Aug 2026 · 40 min · 12 chapters
Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTVCarve Designs’ retention and loyalty strategy focused on “2x LTV from loyalty without discounting,” plus performance use of direct mail and connected TV (CTV), and founder-led, UGC/EGC-driven…24 Aug 2026 · 29 min · 19 chapters
Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate LiftPost-click optimization for DTC using AI-generated, message-matched “storefront” landing pages; why landing pages are the “middle child” of marketing and how to improve conversion rates (claimed…21 Aug 2026 · 25 min · 13 chapters
What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6Marketing measurement and budget allocation shift from mostly bottom-of-funnel (Meta/Google) to more top-of-funnel “halo” spending, using always-on marketing mix modeling and incrementality to…20 Aug 2026 · 36 min · 19 chapters
Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going GlobalHiya’s post-$260M exit (late 2024) and how the brand scaled from a single product to multi-SKU, subscription-first growth, plus go-to-market lessons for D2C and global expansion.17 Aug 2026 · 40 min · 19 chapters
Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep PlaybookPre-Q4/Black Friday preparation for DTC brands on Meta—start in August/September, warm up algorithms and pixels, ramp budgets gradually, and test offers/creative before peak promo windows.14 Aug 2026 · 32 min · 12 chapters
Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in SalesKyoko Beauty’s growth to eight figures via an “organic content machine” (15 videos/day), curated K-beauty merchandising, and bottom-funnel Google ads; plus brand protection and discount/benchmarking…10 Aug 2026 · 32 min · 17 chapters
Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)Meta ad volatility and how brands should respond without panic: avoid tactical spin (too many new creatives, channel expansion, promos/discounts), don’t rebuild accounts/pixels impulsively, and…7 Aug 2026 · 46 min · 17 chapters
Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching BoostcousBar Bruhis (Boostcous) shares how he launched a DTC protein couscous brand, reached 10,000 orders in ~6 months, and plans retail expansion using post-purchase survey data and AI-assisted operations.3 Aug 2026 · 34 min · 19 chapters
Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test InsteadWhy Meta “winning” ads stop performing in ~8 days, and what Marl Bank Digital says to test instead: foundational marketing (unit economics + product-market fit) before creative/tactical tests.31 Jul 2026 · 32 min · 10 chapters
Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are WrongSheFit’s e-commerce/ops “chaos manager” explains why TikTok Shop “new customer” metrics can be wrong due to missing/merged customer emails and how hidden marketplace costs distort ROAS/MER.27 Jul 2026 · 42 min · 17 chapters