Podcast · 164 episodes
The DTC Podcast, page 2
by DTC Newsletter and Podcast · English
What does it take to build and scale a successful direct-to-consumer brand? DTC Podcast, hosted by Eric Dyck, delivers practical e-commerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable e-commerce business.
All episodes, page 2
Ep 631: Cracking Profitable, Incremental Scale on Applovin with PilothouseHow AppLovin can drive profitable incremental growth for DTC brands, and how to scale it with creative, end cards, targeting controls, and measurement (MTAs).24 Jul 2026 · 29 min · 16 chapters
Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized SellersHow brands should remove unauthorized sellers/copycats on Amazon by using trademark “material difference,” Amazon policy enforcement, and regulatory-compliance arguments—rather than relying on…22 Jul 2026 · 38 min · 17 chapters
Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & StoneSalt & Stone’s Ari Murray explains how “socially native” creative, real customer feedback, and omnichannel measurement help balance brand building with performance marketing in an AI-driven shopping…20 Jul 2026 · 41 min · 22 chapters
Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It)Email and retention strategy for DTC brands—why most campaign revenue comes from recent site visitors, why many brands waste sends on old opens, and what “core flow” to add (site-visit–triggered, not…17 Jul 2026 · 21 min · 8 chapters
Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)CTV/DTC growth strategy using Paramount Ads Manager—“build in summer, convert in Q4”—with emphasis on measurement (Paramount Ads Manager Pixel), audience targeting, creative guidance, and halo-effect…15 Jul 2026 · 33 min · 18 chapters
Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-ShirtsHow Unbound Merino bootstrapped from early growth to near nine figures by prioritizing product quality, iterative Meta creative testing, retention/word-of-mouth, and operational resilience (including…13 Jul 2026 · 44 min · 17 chapters
Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential PreviewNick Shackelford discusses how his personal brand and long-term online presence helped stabilize cash flow during a rough month, plus how agencies should adapt to AI (AI as input, not output), and…10 Jul 2026 · 42 min · 14 chapters
Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AIThis episode is about Wolf’s approach to modern gifting (gift cards + personalized greeting/reward options) and how they’re scaling growth using top-of-funnel testing, CTV/programmatic, and AI—while…6 Jul 2026 · 36 min · 14 chapters
Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting LayerHow DTC brands should build “brand salience” (being remembered, and when) to create effective targeting after Meta’s Andromeda changes, arguing creative is the new targeting layer.3 Jul 2026 · 39 min · 15 chapters
Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at EventsHow Cove Soda (Canadian better-for-you zero-sugar soda) grows an email/SMS list without DTC by using QR codes, digital couponing, and “full can for signup” swaps at events; also how they market in…29 Jun 2026 · 46 min · 21 chapters
Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse)How AI overviews and Gemini are changing Google shopping/search ads, and why optimizing your Google product feed (Merchant Center → Google Ads) is the most overlooked lever for AI-driven discovery.26 Jun 2026 · 26 min · 12 chapters
Ep 622: How Outway Runs Canada and the US as Two Separate BusinessesOutway’s growth strategy after reorganizing marketing into a Chief Growth Officer structure, including how they run Canada vs.22 Jun 2026 · 43 min · 21 chapters
Ep 621: Anything is possible now – The AI Creative StackAI creative stack for DTC—using Fable (Claude’s safer Mythos) for “one-shot” outputs, Higgsfield as a model aggregator for seamless image-to-video/audio workflows, and how to market with synthetic AI…19 Jun 2026 · 17 min · 10 chapters
Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can AdaptTop-of-funnel “collapse” driven by AI/LLMs and Answer Engine Optimization (AEO), changing e-commerce discovery and requiring marketers to adapt with structured, trustworthy content plus…17 Jun 2026 · 31 min · 16 chapters
Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing DefectsOrigin (DTC apparel brand) and its founder story are the backdrop for a discussion on how the company uses AI agents to run e-commerce end-to-end.15 Jun 2026 · 44 min · 25 chapters
Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNFBrand vs performance marketing; why “growth hacking” (endless creative iteration, ROAS-only optimization, constant discounts) can degrade brand equity and create a “death spiral.” Duncan explains how…12 Jun 2026 · 34 min · 10 chapters
Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies PanelA Whalies panel on how enterprise DTC/e-commerce brands embed AI across the connected commerce stack (ads, TV, email, PDPs) without losing brand identity, emphasizing “data connectivity,” phased…10 Jun 2026 · 33 min · 17 chapters
Ep 618: Inside Tumble – Scaling a Nine-Figure Rug BrandTumble’s journey scaling a nine-figure washable rug brand, using crowdfunding-led SKU validation, bootstrapped cashflow, lean operations, and rapid supply-chain pivots during tariffs.8 Jun 2026 · 46 min · 21 chapters
Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview]A preview of a DTC podcast episode with Jordan Gordon on recovering “pooched” DTC email deliverability using a 10-step playbook: set realistic expectations, fix list growth (pop-up + engagement list…5 Jun 2026 · 27 min · 7 chapters
Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx BlankHow AI is changing DTC growth from “insight” to “agentic action,” with Triple Whale’s Mobi2 and True Classic’s AI-native marketing and operations.3 Jun 2026 · 48 min · 34 chapters
Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail.Nuro’s growth from a digitally native D2C smart gum brand to a nine-figure business, then expansion into major retail (Walmart, Costco, CVS, etc.), and how they unify e-commerce, TikTok, and retail…1 Jun 2026 · 43 min · 28 chapters
Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase)Agentic commerce is collapsing the “consideration” phase by letting LLMs shortlist products and mediate decisions; brands must become “legible” to agents via credibility, evidence, and consistent…29 May 2026 · 36 min · 17 chapters
Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, ThumaDTC growth strategy focused on “creative as the new targeting” and “creative as the new conversion,” plus how to analyze performance with AI by first building a proper data schema.25 May 2026 · 49 min · 18 chapters
Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche)The episode argues that AI is “raw lumber” (e.g., a stack of two-by-fours): by itself it’s not a finished product, but it becomes valuable when humans build systems and outputs with it.22 May 2026 · 25 min · 12 chapters