Podcast · 164 episodes
The DTC Podcast, page 3
by DTC Newsletter and Podcast · English
What does it take to build and scale a successful direct-to-consumer brand? DTC Podcast, hosted by Eric Dyck, delivers practical e-commerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable e-commerce business.
All episodes, page 3
Ep 612: The Bootstrap Beauty Brand Going Up Against BlackRock in Target – MegababeMegababe founder Katie Storino explains how her bootstrapped body-comfort brand built demand for “chafe” and related issues, then scaled from D2C to major retailers while competing against large…18 May 2026 · 37 min · 18 chapters
Ep 611: Velocity Isn't Strategy – Pilothouse on the Andromeda Creative Trap“Velocity isn’t strategy” and the “Andromeda creative trap”—how DTC brands should iterate creatives without spamming, and how to structure ad accounts and measure creative impact.15 May 2026 · 24 min · 10 chapters
Ep 610: How Full Glass Built a $200M Wine Rollup by Fixing DTC Unit EconomicsNeha Kumar, co-founder/COO of Full Glass Wine Co, explains how Full Glass built a $200M wine rollup by buying DTC brands and fixing unit economics.11 May 2026 · 46 min · 19 chapters
Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)Meta attribution changes plus new “agentic ads” (AI business agents) and what to test now.8 May 2026 · 25 min · 13 chapters
Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand StudyDTC growth planning vs reactive execution, using a Keen + survey of 540+ DTC operators and a Brand Study with Three Ships Beauty.6 May 2026 · 47 min · 19 chapters
Ep 608: She Hit 100K Customers Without Running a Single Ad | Roo & YouHaylene Smith, founder/CEO of Roo & You (Joey Play Couch and kids/family products), explains how she built a D2C brand to 100,000+ families without running ads for 3.5 years, how she handled…4 May 2026 · 50 min · 21 chapters
Ep 607: Rufus Reads Your Images – Why 40% of Amazon Searches Are Already AI-DrivenAmazon advertising and brand growth are getting harder due to higher FBA/selling fees and price competition, while big brands are increasingly shifting ad budgets to Amazon.1 May 2026 · 30 min · 11 chapters
Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results)Coyuchi’s experiment to validate “true” Meta incrementality by going dark on Meta for ~6 weeks, then using year-over-year comparisons and daily forecasting to assess contribution profit and…27 Apr 2026 · 40 min · 24 chapters
Ep 605: Meta Attribution Change – Why ROAS Dropped 40%Meta’s mid-to-late March attribution change reclassified “click” attribution vs “engaged through” attribution, causing ROAS to drop ~40% for many advertisers.24 Apr 2026 · 25 min · 11 chapters
Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad AttributionWhy DTC brands are scaling influencer affiliate marketing now, and how Sati claims to fix affiliate’s two biggest problems: fraud and bad attribution.22 Apr 2026 · 39 min · 19 chapters
Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order OfferHow Lexington Bakes cut CAC from ~$180 to ~$25 by redesigning product value perception (smaller but thicker 1.65 oz treats), expanding retail (200 stores), and launching first-time D2C “First Taste”…20 Apr 2026 · 42 min · 15 chapters
Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days)Why most DTC brands fail on YouTube, and how to fix performance in 60 days. Key claims: Treat YouTube as awareness/consideration (TV-like), not a pure direct-response channel.17 Apr 2026 · 29 min · 14 chapters
Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still MissingHow mature DTC brands should treat Amazon as a core retail channel (not just traffic), using data/analytics and tools like Helium 10 to scale across Amazon and other marketplaces (TikTok Shop,…15 Apr 2026 · 39 min · 14 chapters
Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the BrandHow HiBobby built a challenger infant formula brand by shifting culture, prioritizing transparency and safety, and integrating brand with performance marketing in an omnichannel “tornado” journey.13 Apr 2026 · 37 min · 14 chapters
Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email SegmentationThe episode warns that AI-driven email customer segmentation can “bleed” revenue by reducing inbox placement.10 Apr 2026 · 21 min · 10 chapters
Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the BarTao “Acid Buddy” explains how his flavored powdered acid mix solves bar cocktail consistency problems (fresh lime/lemon vs frozen/oxidized) and enables “category-creator” creativity beyond…6 Apr 2026 · 32 min · 14 chapters
Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every WeekDTC marketers’ time-saving workflows using Claude (especially Claude Cowork), building reusable “Claude Skills,” and using always-on AI optimization.3 Apr 2026 · 16 min · 8 chapters
Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene AubertHow DTC brands can scale growth beyond relying on Meta ads by building “creative engines” and multiple “content pipes,” using forecasting/unit economics and offer strategy, and leveraging…30 Mar 2026 · 41 min · 21 chapters
Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook)John Bond (Kirshenbaum Bond) explains how he and partner Richard Kirshenbaum built a guerrilla/“viral” style agency into the largest independently held U.S.27 Mar 2026 · 43 min · 20 chapters
Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok ShopIn this episode, Kurt Elster, a Shopify expert, discusses the critical adjustments that Shopify brands must make to adapt to the emerging landscape influenced by AI in ecommerce.23 Mar 2026 · 41 min · 18 chapters
Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC StrategicallyIn this episode of the DTC Podcast, Duncan Ferguson, Strategy Lead at Pilothouse, discusses the challenges faced by many direct-to-consumer (DTC) brands in finding sustainable growth strategies.20 Mar 2026 · 29 min · 14 chapters
Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle CategoryDiscussions focused on direct-to-consumer ecommerce brands, marketing strategies, and scaling tactics.16 Mar 2026 · 51 min · 25 chapters
Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on MetaIn this episode, hosts Aves and Daniel Sendecki explore how to create direct-to-consumer (DTC) ads that are culturally relevant yet effective in driving conversions on platforms like Meta and TikTok.13 Mar 2026 · 29 min · 14 chapters
Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More OrdersIn this bonus episode of the DTC Podcast, hosts Eric Dick and Mike Manheimer from Postscript discuss the crucial role of SMS in direct-to-consumer (DTC) eCommerce.11 Mar 2026 · 42 min · 19 chapters