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Podcast · 164 episodes

The DTC Podcast, page 6

by DTC Newsletter and Podcast · English

What does it take to build and scale a successful direct-to-consumer brand? DTC Podcast, hosted by Eric Dyck, delivers practical e-commerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable e-commerce business.

All episodes, page 6

Ep 554: Q4 Meta Strategy in the Andromeda Era: What’s Changed and How Smart Brands Are AdaptingMeta’s “Andromeda” ad retrieval engine and how Q4 changes Meta ad targeting, creative testing, account structure, and Black Friday/Cyber Monday strategy.24 Oct 2025 · 24 min · 10 chapters
Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First StrategyThe episode is a “CTV bonanza” on using Vibe.co (streaming TV/CTV) to drive measurable growth for DTC, especially in sensitive categories like THC/hemp beverages.22 Oct 2025 · 39 min · 20 chapters
Ep 553: How Dad Gang Scaled from 100k to 700k Hats Without Changing Their Simple PlaybookDad Gang’s growth strategy for scaling from 100k to 700k hats sold while keeping a simple, fatherhood-centered playbook; how they use organic content, community feedback, storytelling, and…20 Oct 2025 · 33 min · 17 chapters
Ep 552: How to Use Amazon as Part of a Unified Growth StrategyHow to integrate Amazon into a unified growth strategy, covering first-party data limits, keyword/ad execution, brand protection vs competitors, fee/logistics profitability, and Amazon DSP/CTV-style…17 Oct 2025 · 23 min · 11 chapters
Bonus: Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4Meta’s “Disruptor” playbook for Q4 holiday marketing—uncertainty, measurement/incrementality, value optimization, video-first creator ads, creative diversification, and campaign structure…15 Oct 2025 · 40 min · 18 chapters
Ep 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated EnvironmentHow WYNK (Wink) engineered rapid growth for THC beverages in the US despite state-by-state cannabis licensing, limited dispensary distribution, and ad platform restrictions; later pivoted to…13 Oct 2025 · 45 min · 20 chapters
Ep 550: Ad Library Teardown: Crown Affair’s Ritual-Driven Growth StrategyA live teardown of Crown Affair’s website and Meta ad library, focusing on how its “ritual-driven” haircare positioning turns into acquisition and upsell strategy.10 Oct 2025 · 22 min · 12 chapters
Ep 549: The Future of Unified Commerce with Shopify's Head of Retail, Ray ReddyUnified commerce and Shopify’s “commerce operating system” approach to point of sale (POS), connecting online and in-store retail experiences, data, and automation; includes AI’s role in POS and why…6 Oct 2025 · 34 min · 19 chapters
Ep 548: Strategic Levers to Build Massive Meta Momentum Throughout Q4Meta (Facebook/Instagram) Q4 strategy for DTC brands—using Advantage Plus Shopping, shifting away from site shop/checkout, and building “meta momentum” via creative velocity, simplified offers, and…3 Oct 2025 · 26 min · 14 chapters
Bonus: Alex Schultz, CMO of Meta — Scaling Growth and Rebranding a Trillion-Dollar BrandAlex Schultz (Meta CMO) discusses scaling Meta’s growth and rebranding the company from “Facebook” to “Meta,” plus how direct-response performance marketing should be paired with incrementality…1 Oct 2025 · 30 min · 14 chapters
Ep 547: Highland’s $10M Playbook: Lean Team, 2 SKUs, and Obsessing Over Unit Economics & CAC PaybackHighland Style Co.’s “$10M playbook” for growing a clean men’s hair brand with only two initial SKUs by obsessing over unit economics, CAC payback, and staying first-order profitable while scaling…29 Sep 2025 · 40 min · 16 chapters
Ep 546: How Pilothouse’s Strategy Team Transformed Ad Accounts & Grew AudiencesPilot House’s account strategy team explains how DTC brands should shift from “velocity” media buying to audience/persona-led strategy, better creative, and cross-channel integration to drive…26 Sep 2025 · 30 min · 13 chapters
Ep 545: How Lovevery Built a 9-Figure Subscription Engine—Then Rebuilt It to Unlock Even More GrowthHow Lovevery built a high-retention 9-figure DTC subscription business for early childhood learning, then “rebuilt” parts of the engine to unlock more growth via app-driven retention, unbundling (buy…22 Sep 2025 · 40 min · 18 chapters
Ep 544: How to Break Through Scaling Ceilings in Google Ads & Unlock Incremental GrowthScaling Google Ads past impression-share ceilings and achieving incremental growth, plus common scaling mistakes, demand generation via upper funnel content, and how to structure campaigns/SKUs and…19 Sep 2025 · 20 min · 12 chapters
Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStreamMarketing measurement in D2C, arguing that most “incrementality” claims are misleading; proposes a practical stack centered on attribution (especially first-click) plus identity stitching and…17 Sep 2025 · 1 h 1 min · 22 chapters
Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at CheckoutRotten’s retail expansion strategy—how to win shelf space and drive “pickup” using TikTok Shop seeding, temporary retail shippers, brand IP, and Halloween-focused activations; plus how they set…15 Sep 2025 · 29 min · 16 chapters
Ep 542: TikTok Symphony: How Pilothouse Uses AI to Scale Creative Briefs & Affiliate SalesTikTok Symphony (TikTok’s creative studio) and how Pilothouse uses it to scale ad creative briefs, AI ad generation, and AI optimization while driving TikTok Shop affiliate sales; also addresses…12 Sep 2025 · 17 min · 10 chapters
Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew MarconiBuilding a testing roadmap for DTC that increases profit per visitor (not just revenue), by treating pricing as a business lever and expanding what’s testable beyond list price to include discounts,…10 Sep 2025 · 35 min · 15 chapters
Ep 541: Mastering the First Second: How Chris Erthel Hooks Attention in Meta AdsMeta ads for e-commerce—how to win the “first second” with creative hooks, reduce landing-page friction, and improve performance via A/B testing and comment curation.8 Sep 2025 · 1 h · 31 chapters
Ep 540: Using Halloween as Q4 Prep: Pilothouse’s Aves on Creative Seasonal AdsHow to use Halloween earlier in Q4 to drive incremental revenue and build skills for Black Friday/Cyber Monday, plus practical ad tactics (colors, imagery, emojis) and how to think about AI use and…5 Sep 2025 · 20 min · 12 chapters
Bonus: Alex Schultz, CMO of Meta — Scaling Growth and Rebranding a Trillion-Dollar BrandAlex Schultz (Meta CMO) discusses scaling growth and rebranding Meta/Facebook, the “affiliate mindset,” direct-response vs top-of-funnel brand building, incrementality measurement, and how AI changes…1 Sep 2025 · 30 min · 14 chapters
Ep 539: How Proov Turned Hormone Testing into a Scalable DTC PlatformProov (Prove) founder explains how home hormone testing became a scalable DTC platform, aiming to help women understand hormones across the menstrual cycle, improve conception chances, and support…1 Sep 2025 · 36 min · 17 chapters
Ep 538: How to Deploy UGC, CGC, and EGC in Your Paid Strategy | AKNF Preview of Ad-VenturousHow to deploy three creator-content types in paid DTC strategy: UGC (user-generated), CGC (creator-generated), and EGC (employee-generated), and when each works best.29 Aug 2025 · 31 min · 8 chapters
Bonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI ReportTriple Whale’s “State of AI in DTC marketing” bonus episode covering how DTC brands use AI today, where they’re focusing (creative vs operations/strategy), and how to build trust via centralized data.27 Aug 2025 · 36 min · 17 chapters