The DTC Podcast cover art
Podcast · 164 episodes

The DTC Podcast, page 5

by DTC Newsletter and Podcast · English

What does it take to build and scale a successful direct-to-consumer brand? DTC Podcast, hosted by Eric Dyck, delivers practical e-commerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable e-commerce business.

All episodes, page 5

Ep 571: How Pilothouse Cut BFCM CPMs With Smarter Creative (2025 Recap)Pilothouse’s 2025 Black Friday/Cyber Monday recap—how AI (“Andromeda”) and smarter creative reduced CPMs and improved efficiency by pairing persona segmentation with creative, plus lessons on…26 Dec 2025 · 26 min · 12 chapters
Ep 570: Inside the Dragon's Den with Santevia and How they 2Xed Amazon Revenue by Taking Back ControlSantevia’s shift from retail/vendor-controlled Amazon to DTC/Seller Central, plus a Meta creative overhaul that scaled Amazon revenue 2x and supported a major Black Friday/Cyber Monday push.22 Dec 2025 · 40 min · 18 chapters
Ep 569: How Pilothouse 3x'd Buddha Board with a Year-Long BFCM Strategy and Hyper-Vigilant Milkshake DrinkingThe episode recaps Black Friday/Cyber Monday performance and explains Pilothouse’s approach to winning on Amazon with a year-long strategy.19 Dec 2025 · 32 min · 15 chapters
Bonus: How an AI CMO Can Jump Your Revenue 25%The episode argues that an AI “CMO” can increase DTC revenue by finding cross-channel, causal drivers of performance drops and by improving “AI visibility” (being recommended by ChatGPT/Gemini).17 Dec 2025 · 34 min · 17 chapters
Ep 568: How Kulfi Beauty Grew from a $5K Launch to 720 Sephora Stores with Zero Paid AdsKulfi Beauty’s growth story—bootstrapped launch, community-led go-to-market (no paid ads), then scaling via Sephora Accelerate to 720 Sephora stores, plus lessons on retail velocity and D2C content.15 Dec 2025 · 39 min · 27 chapters
Ep 567: Ecom CMOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTR with Fewer CampaignsHow Pilothouse’s ecom CMOs used Meta’s Andromeda changes (higher outbound CTR, event-based features, consolidated delivery) to improve performance during BFCM, plus creative/offer strategy and…12 Dec 2025 · 30 min · 17 chapters
Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success StrategiesCyber 5 (Black Friday–Cyber Monday) Meta performance debrief and Q5 (January) planning, focused on creative concept diversification, partnership ads with creators, automation/account simplification,…10 Dec 2025 · 42 min · 21 chapters
Ep 566: What to Fix First: Growth Metrics Every 7-Figure Brand Needs to Track with Sarah CarusonaHow 7-figure D2C brands should prioritize growth metrics and execution—what to fix first, how to structure Meta accounts, and how to scale with creators/organic without wasting ad spend.8 Dec 2025 · 30 min · 13 chapters
Ep 565: BFCM + Meta in 2025: Shorter Promo Windows and Scrappy Pivots That CrushedThis episode is a Black Friday/Cyber Week recap for DTC brands on Meta in 2025, focusing on what changed and what tactics “crushed.” Guests: Jacob and Jocelyn, leaders on the Meta team at Pilot House…5 Dec 2025 · 25 min · 11 chapters
Bonus: How Nearly 50,000 Brands Spent $607M This BFCM – Insights from Triple WhaleTriple Whale’s BFCM 2025 recap (data from 50,000+ brands/customers) covering performance, new-vs-existing customer revenue, channel spend/efficiency, and measurement/AI takeaways.4 Dec 2025 · 28 min · 14 chapters
Ep 564: Nik Sharma on Scaling DTC in 2025: Creative Strategy, Offers & RetentionQ4/BFCM readiness and retention after Black Friday/Cyber Monday for DTC brands; how to build “stickier” post-purchase brand storytelling, create simple offers, improve tracking/landing pages, and…1 Dec 2025 · 30 min · 13 chapters
Ep 563: 3 Moves to Win Black Friday While It’s Happening (Pilothouse Playbook)Black Friday DTC advertising playbook—how to win during the day despite rising CPM/CPC costs, delayed attribution, and algorithm shifts. Guests: Eric (host) and Jocelyn from Pilothouse Playbook.28 Nov 2025 · 20 min · 9 chapters
Ep 562: Low Maintenance Scaling: How Priority Bicycles grew to 25k units/yearPriority Bicycles’ low-maintenance DTC scaling story—how they grew to ~25,000 units/year by combining belt-drive differentiation, 365-day in-house customer service, and tighter, benefit-led marketing…24 Nov 2025 · 35 min · 20 chapters
Ep 561: Unwinding the Tactical Spin Cycle: How Pilothouse Builds Strategy That ScalesHow DTC brands should replace short-term “tactical spin cycle” optimization with scalable strategy.21 Nov 2025 · 42 min · 16 chapters
Bonus: How Nate Lagos Quadrupled Original Grain with Persona-Based CRONate Lagos (CMO of Adapt Naturals) explains how Original Grain grew fast using persona-based marketing, website CRO via split testing, and “great offers” that drive both acquisition and retention.19 Nov 2025 · 35 min · 18 chapters
Ep 560: Levelwear’s Pivot to DTC: From Golf Courses to Nine-Figure Wholesale to a Brand-First Ecommerce PlayLevelwear’s evolution from a golf-apparel manufacturer (decorating for a customer) to a wholesale “nine-figure” brand, and its current pivot toward brand-first DTC ecommerce.17 Nov 2025 · 36 min · 19 chapters
Ep 559: 3 High‑Leverage CRO Moves Before Black Friday – with Jordan GordonHigh-leverage CRO actions to improve results before Black Friday (and into Christmas), focused on fast wins in Shopify e-commerce.14 Nov 2025 · 28 min · 12 chapters
Bonus: The Future Is Human: How to Scale Your Creator Marketing Program (Without Losing Trust)How Billo (a creator marketing platform) helps D2C brands scale creator marketing “without losing trust,” using performance data, a repeatable testing system, and AI as a tool (not an AI…12 Nov 2025 · 31 min · 14 chapters
Ep 558: Creative Strategy in the Andromeda Era: What Actually Works on Meta NowCreative strategy for Meta in the “Andromeda” era—how to scale with creative diversity by niching down to customer motivations, not demographics, and by varying visuals/angles in the first 3–5…7 Nov 2025 · 24 min · 11 chapters
Bonus: How &Collar Uses Intelligems to Drive Growth with Pricing, Persona & Shipping TestsAndcaller (ampersand dress shirts) growth experiments using IntelliGems to A/B test pricing and free-shipping thresholds, plus how they target “recurring and required” personas and shift toward…5 Nov 2025 · 31 min · 16 chapters
Ep 557: Why People Buy:  CPG & DTC Brand Growth with Seth WaiteWhy people buy CPG/DTC products, how to uncover motivations beyond demographics, and how to scale “VIPs” using a “Why People Buy” pyramid and product-market-fit signals.3 Nov 2025 · 44 min · 14 chapters
Ep 556: Fix These YouTube Targeting Mistakes to Stop Wasting Money Building Top of Funnel AwarenessHow advertisers waste money on YouTube top-of-funnel campaigns by targeting the wrong people, and how to audit/fix it.31 Oct 2025 · 24 min · 13 chapters
Bonus: How to Prove What’s Actually Working in Your Ad Spend — The Incrementality Mentality with Stella's Brenden DelaruaIncrementality vs ROAS/ROI; how to prove which ad spend is truly incremental, plus how Stella (and its “Always On Incrementality” and MMM) works and what channels tend to be more/less incremental.29 Oct 2025 · 39 min · 18 chapters
Ep 555: How Outway Got Back to Profitable 8-Figure Growth: Channels, Margins, & the Brand Moat AheadOutweigh Socks’ path back to profitable 8-figure growth via channel expansion, margin/efficiency improvements, and a renewed “brand moat” built through community—especially as product and digital ads…27 Oct 2025 · 50 min · 27 chapters