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16 episodes
The Healthtech Marketing Show
by Adam Turinas · English
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts. Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur. The show is presented by Health Launchpad in partnership with Healthcare NOW Radio. 640646
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Rural Health’s $50 Billion Fire Sale (and What Comes Next)
Part 1 of a two-part series on Rural Health Transformation Program (RHTP) under the “Big Beautiful Bill,” describing the $50B budget over five years ($10B/year; first-year state awards averaging…
9 Nov 2026 · 36m · 16 chaptersABM in Life Sciences: When One Company Is a Dozen Accounts
Account-based marketing (ABM) in life sciences, where the market is small and buyers are scientists; how to define accounts, identify buying committees, interpret engagement, and create…
2 Nov 2026 · 36m · 17 chaptersMarketing as Sales’ Intelligence Engine: How Naviant Built 978 Personas With AI
Naviant’s CMO Michael Campagna explains “Resonance,” an AI-enabled marketing/sales tool that generates 978 healthcare (and other vertical) personas and turns them into persona-aware sales enablement…
26 Oct 2026 · 40m · 16 chaptersAI Adoption in Healthtech Marketing: What the 2026 Benchmark Reveals
Results from the third wave (Sept 2026) of a health-tech marketing AI benchmark survey, plus implications for adoption, integration, measurement, investment, and governance.
19 Oct 2026 · 35m · 20 chapters
Planning Your 2027 Healthtech Events Calendar: What to Keep, What to Cut, and How to Stand Out
How to plan a 2027 healthtech events calendar—what to keep, what to cut, and how to stand out with booths and in-event experiences.
13 Oct 2026 · 47m · 13 chapters
Thought Participation: Why Most Healthtech Thought Leadership Isn't Leadership
Healthtech “thought leadership” is often “thought participation” (credible content with a byline) rather than true leadership; the episode outlines how to create an ownable point of view, choose the…
5 Oct 2026 · 29m · 10 chapters
How to Choose the Right Paid Media Playbook for Healthtech
How healthtech companies should choose the right paid media playbook—classic demand gen vs true ABM—by diagnosing the buyer journey, deal size, and healthcare buying dynamics; includes channel…
28 Sep 2026 · 35m · 11 chapters
Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026
In 2026, health tech buyers are rejecting long-term ROI narratives and demanding near-term, measurable value (3–6 months).
21 Sep 2026 · 35m · 11 chapters
Why Splitting Brand and Demand Gen Will Sink Your Marketing Team
How AI changes the CMO’s job and why separating “brand” from “demand gen” (and budgets/teams) undermines differentiation and revenue.
14 Sep 2026 · 51m · 23 chapters
From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy
Healthcare B2B pipeline growth mechanics, focused on how healthcare buyers research for 9–10 months before contacting vendors, long sales cycles (often 13+ months), growing buying groups (~5 people),…
8 Sep 2026 · 33m · 19 chapters
From the Archive: Building an AI-First Marketing Team
Nick Panay (CMO at Innovalon) describes how he built an “AI-first” healthcare marketing organization: using AI to speed go-to-market, reduce costs, and scale content, personalization, paid search,…
31 Aug 2026 · 1h 1m · 23 chapters
Propensity Modeling: How to Find Your Most Valuable Leads
Wheelhouse’s privacy-first approach to “propensity modeling” for medtech/healthcare performance marketing—assigning each lead a predicted dollar value for lifetime customer value, then optimizing ad…
24 Aug 2026 · 41m · 13 chapters
Why Social Selling Beats Cold Outreach and What Actually Works Now
Why cold outreach is failing (cold calls ~3% connection rate; email blocked as spam; AI-generated LinkedIn/email messages are easily detected) and what to do instead: social selling that builds trust…
17 Aug 2026 · 38m · 18 chapters
Building an AI Lead Scoring System That Boosted Conversion by 70%
AI-powered lead scoring for B2B health tech, replacing single-dimension marketing automation scoring with a multivariate, self-improving model that prioritizes leads and improves sales conversion.
10 Aug 2026 · 34m · 14 chapters
Finding Your True Customer Profile with Bruce Brandes
WhaleHawk’s “true customer profile” and agentic sales accelerator for healthcare go-to-market—how to identify the right health systems, the right timing (buying signals), and the warmest path to…
3 Aug 2026 · 43m · 20 chapters
The Art of Making a Room Feel Human with Mike Mosquito and Maureen Nylin
Why health tech buyers increasingly prefer smaller, curated, community-driven events over trade-show style transactions—and how to facilitate them so they feel human, build trust, and generate…
27 Jul 2026 · 44m · 17 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy