Podcast · 85 episodes
Unofficial Partner Podcast, page 4
by Unofficial Partner · English
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
All episodes, page 4
UP501 What happens at Sportel, stays at SportelA “Sportel Monaco” preview of what’s changing in the sports media rights and technology marketplace, and what attendees will be discussing in 2024/25.9 Sep 2025 · 44 min · 19 chapters
UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future“What Just Happened” news roundup covering (1) McLaren’s valuation jump and what it signals for F1 investment, (2) Newcastle United’s new CEO appointment and the challenges of Saudi/PIF ownership,…5 Sep 2025 · 57 min · 16 chapters
UP499 TKO, On Location and the World Cup hospitality marketCorporate sports hospitality and how On Location (now owned by TKO) sells premium “experience” journeys for major events, with a focus on the 2026 World Cup hospitality market, plus pricing, ticket…2 Sep 2025 · 57 min · 26 chapters
UP498 Other People's Money: Does Debt have a Branding Problem?Debt and private capital in sport—whether “sport” is now an investable asset class, how debt’s reputation affects deals, and how different financing fits different business models.26 Aug 2025 · 47 min · 13 chapters
UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media PlaybookSimon Denyer (Peak Sports Media) explains the “buy it or build it” sports media playbook, focusing on how rights holders should structure deals for streaming-era growth, using La Liga’s Disney+ UK…19 Aug 2025 · 1 h 15 min · 27 chapters
Inside Edge - Peter Hutton on Cricket, India and the rights marketPeter Hutton, a cricket TV-rights executive, discusses how cricket media rights—especially in India—drive the global cricket economy, and how digital platforms (including Meta) value (or don’t value)…12 Aug 2025 · 1 h 6 min · 26 chapters
UP495 Joey D'Urso on how football shirts explain the worldFootball shirts as “blank vessels” that encode stories about global politics, money, power, gender, crime, and industrial change—often beyond obvious sponsor logos.5 Aug 2025 · 46 min · 25 chapters
UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagionThe episode “UP494 The Bundle” discusses sports-media “contagion” and rights/streaming strategy across Europe and the US.29 Jul 2025 · 51 min · 15 chapters
UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic VenturesWorld Athletics CEO John Ridgeon explains how athletics is “sport selling” across governance, major events, and growing participation.21 Jul 2025 · 45 min · 14 chapters
UP492 Wedge Issue Live @ The Open ChampionshipGolf’s “cultural moment” and how the sport is evolving for new audiences—media formats, accessibility, and the business impact of competing tours (TGL, LIV) and major championships—plus monetization…18 Jul 2025 · 43 min · 21 chapters
UP491 'Don't use AI to replace thinking'AI in sports and betting—why AI should augment thinking (not replace it), and how sports organizations should adapt to digital fan engagement and monetization.15 Jul 2025 · 1 h 6 min · 26 chapters
UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms RaceCricket analytics’s “arms race” and how data (especially ball-tracking) reshaped T20 strategy, recruitment, and decision-making—plus the limits of data versus human judgment and psychological factors.8 Jul 2025 · 1 h · 23 chapters
UP489 Expected Goals Live @ SOOO LondonExpected Goals Live (SOOO London, 19 June) on investing in women’s football and the wider women’s sport ecosystem, featuring an investor/advisor panel and then nine entrepreneurs’ three-minute…4 Jul 2025 · 45 min · 16 chapters