Podcast · 39 episodes
Anatomy of a Brand Podcast With Chris Cruz, page 2
by Anatomy of a Brand Podcast with Chris Cruz · English
We make founders & leaders smarter about building brands that win. This podcast is for founders, creators, and teams who aren’t here to play it safe. Anatomy of a Brand explores the mindset, strategy, and creative decisions behind brands that make history. Produce by Kidagain. Here you’ll find: • Candid conversations with founders, CMO's and execs • Deep dives into brand launches, rebrands, and reinventions • Behind-the-scenes strategy and storytelling
All episodes, page 2
How To Turn a Hobby Into a Beloved Brand | Todd Balsley Ep. 16Todd Balsley (Clever Supply CEO/founder) explains how a leather-camera-strap hobby became a beloved photography brand by listening to photographers, making products in-house, using made-to-order, and…14 Oct 2025 · 45 min · 21 chapters
Lincoln Design Co: What Every Brand Is Getting Wrong About Risk | Dan Janssen Episode 15Dan Janssen (Lincoln Design Co) argues brand success isn’t about logos or trends; it’s the “heart and soul” outside the logo—history, messaging, and what happens before visual identity.7 Oct 2025 · 47 min · 23 chapters
The Surprising Reason You're Burned Out (And What to Do About It) | Patrick Lencioni Ep.14The episode argues that burnout and “suffering brands” often aren’t caused by marketing problems, but by team dysfunction and misaligned leadership.30 Sep 2025 · 1 h 6 min · 29 chapters
Rooted: What Streetwear Gets Right About Belonging | Jaime Bacalan Ep. 13Rooted (a Nashville streetwear store) and its “belonging” strategy: staff trained to build relationships instead of pushing sales; a front cafe that slows people down and creates community;…23 Sep 2025 · 48 min · 22 chapters
Ugmonk: The Real Reason Simpler Products Sell Better | Jeff Sheldon Ep. 12Ugmonk founder Jeff Sheldon explains why “simpler” physical products win, tracing the brand from minimal t-shirts to desk tools and the Analog card system, emphasizing design-for-life, long-term…16 Sep 2025 · 51 min · 19 chapters
Bradley Mountain: Is This The Most Authentic Brand in America? | Tyler Axtell Ep. 11Bradley Mountain’s “authentic brand” approach—no early ad spend, adventure-as-metaphor, long-lasting materials, free repairs, and community-driven retail/hospitality.10 Sep 2025 · 47 min · 21 chapters
Why the Most Successful Brands Feel Like People | Anatomy of a Brand Ep. 10How top brands feel “human” by treating work as a vessel for human impact, designing culture through every detail (space, snacks, even bathroom signs), and scaling by sharing financial transparency…3 Sep 2025 · 1 h 3 min · 26 chapters
“Make It Cheaper” Is Completely Wrong, Why Every Physical Product Needs This Mentality | Josh Ellis Ep. 9Josh Ellis explains how Withco (a cocktail-mix brand) was born from a backyard “self-serve cocktail station” experience and why the company refuses to cut quality to “make it cheaper,” focusing…26 Aug 2025 · 47 min · 18 chapters
How Magnolia's Former CMO Turned Fans Into Loyal Customers | Stone CrandallStone Crandall, former CMO of Magnolia (Chip and Joanna Gaines), argues that many companies don’t need more marketing or more customers—they need to better manage and convert the customers and leads…12 Aug 2025 · 53 min · 26 chapters
Ranger Station: Why Fragrance Brands Understand Customer Experience| Steve Soderholm Ep. 7Ranger Station’s approach to customer experience—fragrance as hospitality, authenticity over PR-made stories, and why retail matters.6 Aug 2025 · 50 min · 24 chapters
How a Nike Collab Rewrote this Brand | Severino Alvarez Ep. 6Severino Alvarez explains how he helped turn Jarritos (Mexican soda) into a street-culture brand and secured what he calls Nike’s first official beverage collaboration: the Nike Dunk x Doritos, which…5 Aug 2025 · 57 min · 28 chapters
Why Most Digital Products Fail and What To Do Instead | Chad CannonWhy digital products fail to create transformation, and how Chad Cannon helped Michael Hyatt’s team pivot from course-first selling to transformation-first offers, using analog products, pre-sales,…22 Jul 2025 · 51 min · 29 chapters
He Designed for Nike & ESPN, Here’s What He Learned About Branding | Matt Lehman Ep. 4Matt Lehman, a visual identity designer, explains how strong branding creates distinct “touch points” instead of repeating a logo everywhere.16 Jul 2025 · 48 min · 23 chapters
This Is Where Brands Start to Break | Brandon Triola Ep. 3Tech brands fail when they focus on features instead of human value; B2B growth requires human-centered storytelling, a strategic narrative, and a “value loop” that reaches buyers across the journey…8 Jul 2025 · 50 min · 18 chapters
VSCO: The Brand That Helped Creators Go Pro (And How) | Greg Lutze Ep. 2VSCO’s origin and evolution—how Greg Lutze and co-founders built film-like digital filters, then expanded from “by photographers for photographers” into a broader mission to help photographers make…2 Jul 2025 · 44 min · 17 chapters