Podcast · 79 episodes
CMO Confidential, page 3
by Mike Linton // I Hear Everything Podcast Network · English
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.
All episodes, page 3
The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-KelloggIn this episode of CMO Confidential, host Mike Linton interviews Jim Lecinski, a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management and former VP at Google.28 Oct 2025 · 40 min
Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay ParasnisIn this episode, Mike Linton interviews Abhay Parasnis, discussing the challenges of integrating AI into business processes, the gap between expectations and reality, and how to effectively manage…21 Oct 2025 · 39 min
Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2Richard Sanderson | Dissecting Compensation: Understanding, Negotiating and Managing Pay - Part 214 Oct 2025 · 25 min
Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard SandersonFormer CMO of Best Buy, eBay, Farmers Insurance, and Chief Revenue Officer of Ancestry.com.8 Oct 2025 · 27 min
The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting GroupDwight Hutchins, Senior Managing Director at Boston Consulting Group (BCG)30 Sep 2025 · 37 min
The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG PartnersThe Top Mistakes CMOs Make During the Interview Process23 Sep 2025 · 45 min
Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big SoireeIn this episode, guest Shiv Singh, CEO of Savvy Matters and former CMO of LendingTree, discusses the changing landscape of marketing, particularly the impact of artificial intelligence (AI) and the…16 Sep 2025 · 40 min
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy PolicyIn this episode of CMO Confidential, host Mike Linton interviews Dr. Dan McCarthy, a Professor of Marketing at the University of Maryland and an expert in Customer Lifetime Value (CLV).9 Sep 2025 · 40 min
Scott Lindquist | What Your CFO Wants To Tell You, But Won'tIn the latest episode of the CMO Confidential podcast, host Mike Linton speaks with Scott Lindquist, the CFO of CNA Financial and former CFO of Farmers Insurance.2 Sep 2025 · 35 min
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO LifespansColonel Mustard in the Study With the Job Spec: How Poor Design Shortens CMO Lifespans26 Aug 2025 · 39 min
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?David Aaker, Vice Chair of Prophet and author of numerous marketing books12 Aug 2025 · 37 min
Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEOAuren Hoffman, CEO of SafeGraph and former CEO of LiveRamp5 Aug 2025 · 35 min
Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?15 Jul 2025 · 30 min
Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI!Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI!8 Jul 2025 · 1 h 8 min
Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency PerspectiveWhy Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective1 Jul 2025 · 35 min
Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?24 Jun 2025 · 37 min
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2Dr. Eugene Soltes, Harvard Business School Professor17 Jun 2025 · 29 min
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1Dr. Eugene Soltes, Harvard Business School Professor and author of *Why They Do It - Inside the Mind of the White Collar Criminal*10 Jun 2025 · 29 min
Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One?Former CMO at notable companies such as Best Buy, eBay, and Farmers Insurance.3 Jun 2025 · 31 min
Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave?In this episode, host Mike Linton is joined by Jack Myers to discuss the ongoing transformations in the media landscape and the challenges marketers face due to rapid technological changes,…27 May 2025 · 38 min
Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the DataThis episode features an in-depth discussion between Mike Linton, host and former CMO, and Dr. Joel Shapiro, a professor at the Kellogg School of Management at Northwestern University.20 May 2025 · 36 min
Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About MarketingEvan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing13 May 2025 · 38 min
Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the MarketplaceIn this episode of CMO Confidential, host Mike Linton interviews Andrew Medvedev, the Dean of the Weatherhead School of Management at Case Western Reserve University.6 May 2025 · 34 min
Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at NorthwesternJim Lecinski, Clinical Professor of Marketing at Kellogg School of Management, former Google VP, and two-time author.29 Apr 2025 · 38 min