Getting to Grow cover art
Podcast · 30 episodes

Getting to Grow

by Zoe Fox · English

Getting To Grow is a business, brand and growth podcast for founders, startups and FMCG brands, hosted by Zoe Fox. Each episode features founders, entrepreneurs, brand builders, sales leaders and industry experts from household-name brands and fast-growing challenger startups across consumer goods. Whether you’re a startup founder, entrepreneur, brand marketer, sales professional or operator in the FMCG and consumer brand space, Getting To Grow delivers practical insights, actionable lessons and real-world stories from people actively building some of today’s most exciting brands.

Latest episodes

All episodes

How SURI built a £50M Brand by Just Giving People What They Asked ForMark Rushmore, founder of SURI (sustainable rituals), explains how the electric toothbrush brand reached £50M revenue in four years by “listening and caring about consumers,” using consumer research…23 Sep 2026 · 1 h 6 min · 30 chapters
How The Modern Milkman Built a £60M Business w/Simon Mellin || Getting to GrowHow Modern Milkman (founded Oct 2018) rebuilt the milkman model using a tech-enabled doorstep delivery network, scaled to ~130,000 UK households and ~£60M revenue, then expanded to the US via a…9 Sep 2026 · 50 min · 29 chapters
How Hoxton Gin Became a Global Drinks Brand w/ Gerry Calabrese || Hoxton Gin || Getting to GrowHow Hoxton Gin founder Gerry Calabrese built Hoxton Gin from East London bar roots into a global portfolio of premium flavoured spirits, using disruptive branding, flavour-first product development,…26 Aug 2026 · 1 h 2 min · 27 chapters
I’ve Invested in Lick, SURI & Mother Root… Here’s What I Know About Building a £100M BrandHow to raise investment in UK FMCG/consumer startups, what investors look for in decks and founders, how fundraising timelines work, and how UK tax incentives (EIS/SEIS) reduce angel risk.12 Aug 2026 · 1 h 25 min · 32 chapters
How The Duppy Share Is Reinventing Rum w/ George Frost | The Duppy ShareGeorge Frost, founder of The Duppy Share, explains how the brand’s Caribbean “duppy share” naming myth shaped its identity, go-to-market strategy, and long-term consistency in rum.29 Jul 2026 · 1 h 7 min · 28 chapters
How Underdays Is Reinventing Women's Underwear w/ Oria & Amelie || UnderdaysUnderdays founders Oria and Amelie explain why they built “health-first” women’s underwear, how they developed the product during COVID, and how they market it through community-led education and…15 Jul 2026 · 1 h 18 min · 38 chapters
How Made in Chelsea Stars Built Primetime Beer w/ Harvey Armstrong & Sam Holmes || Prime TimePrimetime’s founders (Made in Chelsea stars) explain how they built a “better for you” beer brand, including their health-first mission, low-calorie brewing process, fundraising, retail expansion,…1 Jul 2026 · 53 min · 22 chapters
From Fashion Model to Supermarket Shelves || The Sunny & Luna Story w/Giulia BerrettiGiulia Berretti, founder of Sunny & Luna (vegetable-based gnocchi and pasta), explains how the brand was created during COVID, how she found and worked with Italian manufacturers, and what she…17 Jun 2026 · 55 min · 22 chapters
The Truth about Extra Virgin Olive Oil with Sarah Vachon, founder of Citizens of SoilSarah Fulton Vachon explains how Citizens of Soil builds a premium extra-virgin olive oil brand by paying small farmers more than commodity prices, tying pricing to regenerative practices, nutrition,…3 Jun 2026 · 1 h 6 min · 30 chapters
The Future of Wine Isn’t Alcohol-Free w/Gabriella Lamb || 6 Percent6 Percent Wine’s “mid-strength” wine (6% ABV) as the next step beyond alcohol-free, aiming to let wine lovers moderate without giving up taste.20 May 2026 · 50 min · 24 chapters
From Bedroom Idea To Award-Winning Rum w/ Louis & Bruce || Sly Dog RumHow Sly Dog Rum (from a lockdown bedroom idea to an award-winning spiced rum brand) built distribution, overcame early misconceptions, and evolved marketing/sampling—plus lessons on premium…6 May 2026 · 59 min · 29 chapters
From Red Bull to Building a Better Drink w/ Huib Van Bockel || TenzingHuib Van Bockel, founder of Tenzing, explains leaving Red Bull to build a “100% from nature” energy drink that targets health concerns (artificial ingredients and high sugar).22 Apr 2026 · 57 min · 29 chapters
Why Everyone’s Drinking Ready-to-Drink Cocktails | Black LinesBlack Lines’ approach to making cocktails accessible and consistent via pre-batched draft and bottled cocktails, plus how they built the brand, scaled through COVID, and managed distribution and…6 Apr 2026 · 53 min · 25 chapters
This Brand Is Changing How People Drink | Wednesday’s Domaine | GTG S07 E06Luke Hemsley, founder of Wednesday’s Domain, explains why alcohol-free wine is evolving from “zero-zero embarrassment” into a mainstream midweek alternative, and how to make it taste good and sell it…20 Mar 2026 · 1 h 3 min · 29 chapters
How The Salad Project Built a £10M Healthy Food Brand w/ Clem Hexby || GTG S07 E05How Salad Project (London salad bar/healthy food brand) scaled to 12 sites and built a £10M+ business by combining nutrition expertise, fast iteration, and systems for store openings.5 Mar 2026 · 58 min · 23 chapters
How Plugin Brands Is Using TikTok to Explode Sales w/ Charlie Knight || GTG S07 E04How Plugin Brands uses TikTok Shop/social commerce to drive FMCG sales and distribution, plus lessons on scaling too fast and building retail readiness.23 Feb 2026 · 27 min · 10 chapters
How Louise Avery Built LA Brewery From Scratch || GTG S07 E03Louise Avery’s journey building LA Brewery from a home-kitchen kombucha/fermented-tea business into a scaled, live-culture non-alcoholic “champagne proxy,” including early impostor syndrome, scaling…9 Feb 2026 · 58 min · 31 chapters
How £100 Built Lumberjacks into a Cult Food Brand w/ Brendon Manders || GTG S07 E02Brendon Manders (with brother Jaden) explains how Lumberjacks Food Company built a cult barbecue seasoning brand from £100 each during COVID, using festivals, community engagement, and…22 Jan 2026 · 1 h 3 min · 33 chapters
How Pimentae Built a Cult Brand Without Ads w/ Wynter Karo || GTG S07E01How Pimentae (tequila cocktail RTDs) built a cult-like brand without ads, using experience-led events, influencer-led launches, and retail execution to scale into grocery and EU markets.8 Jan 2026 · 54 min · 25 chapters
From Poker Player to Pasta Founder || Emilias Pasta || GTG S06E06Emilias Crafted Pasta founder Andrew McLeod explains why fresh, on-site pasta beats mass-produced pasta, addresses health misconceptions about carbs, and discusses early restaurant challenges and the…17 Dec 2025 · 58 min · 27 chapters
How Lucky Saint Became the #1 Alcohol-Free Beer in the UK w/Luke Boase || GTG S06E05How Lucky Saint founder Luke Boase built the UK’s #1 alcohol-free beer brand, from recipe development and naming to on-trade rollout, retail expansion, and a COVID pivot that accelerated…5 Dec 2025 · 1 h 13 min · 34 chapters
Why Expensive Food Doesn't Taste Better || Olivia Abrahmsohn (Taste Expert) || S06E04Whether expensive food tastes better, and what “taste” actually involves (flavor, smell, texture, umami, and perception).20 Nov 2025 · 46 min · 23 chapters
The Truth About Pads No One Talks About | Here We Flo | S06E03Susan Allen, co-founder/Chief Brand Officer of Here We Flo (period and sexual wellness brand), explains why conventional pads/tampons are stigmatized and often made with petroleum plastics and…5 Nov 2025 · 54 min · 23 chapters
Secrets of Guinness House || The Dynasty That Built IrelandThe Guinness family dynasty behind Guinness House and the Guinness brand, told through Arthur Edward Guinness’s ancestry, business decisions, and philanthropic legacy.24 Oct 2025 · 56 min · 25 chapters