Podcast · 94 episodes
The CMO Whisperer, page 2
by Steve Olenski · English
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.
All episodes, page 2
Marketing Must Drive Revenue - Paul RossettiMarketing’s job is to drive measurable revenue, not just optimize creative or generate leads.2 Jun 2026 · 19 min · 13 chapters
Connection Creates Real Impact - Stacy HustonStacy Huston, CEO of SixDegrees.org, explains how connection and storytelling drive measurable social impact, especially for small grassroots nonprofits.29 May 2026 · 27 min · 12 chapters
Optimize Humanity, Not Productivity - Anda Gansca“Optimize Humanity, Not Productivity” argues that AI will commoditize average output, so marketers must use AI for automation while preserving human intuition, judgment, and customer-facing…26 May 2026 · 28 min · 14 chapters
Know More About Customers - Ron CohenRon Cohen (Claritas) explains why marketers must focus on identity resolution to turn customer and prospect data into actionable audience targeting, personalization, and continuous optimization.22 May 2026 · 16 min · 14 chapters
Relationships Still Drive Business - Heather McLeodHeather McLeod (BNI CMO) argues that relationships and community still drive business growth, and that brands should prioritize authentic, in-person connection over AI-polished but interchangeable…19 May 2026 · 31 min · 17 chapters
What Brands Still Don’t Understand About Attention - Jimmy, Sequel, Jarrel Smith & Patrick Johnson JrBrands and education companies can win attention by creating engagement, not interruption; AI should augment teachers and help kids build belief and confidence.15 May 2026 · 36 min · 15 chapters
Helping Entrepreneurs Start Confidently - Sameer GulatiZen Business helps people start and run small businesses with less friction, focusing on the business owner’s experience.11 May 2026 · 30 min · 11 chapters
Attribution Beyond Vanity Metrics - Heather RoestamadjiAttribution and incrementality beyond “vanity” in-platform metrics, using third-party measurement to validate performance, prove ROI, and reduce media waste across omnichannel campaigns.8 May 2026 · 19 min · 11 chapters
The Secret to Brand Loyalty - Warren KornblumBrand loyalty through “Share of Heart,” an emotional connection brands earn by staying relevant, consistent across every touchpoint, and evolving in character rather than drifting.5 May 2026 · 31 min · 15 chapters
How Relationships Change Everything - Nataly KellyRelationships as the enduring differentiator in the AI era; how to nurture, deepen, and operationalize human connections in marketing and leadership, plus global brand-building across cultures.1 May 2026 · 35 min · 14 chapters
From Ring to Boardroom Pressure - Jonathan HammPressure and decision-making from boxing to business, using philosophy and mental frameworks.24 Apr 2026 · 32 min · 15 chapters
AI Won’t Replace Marketers - Kris LandeAI’s impact on marketing careers and strategy; shifting from task execution to owning outcomes; using AI to experiment faster across channels; authenticity and trust via real customer proof (peer…17 Apr 2026 · 31 min · 16 chapters
Scaling Brands Across Cultures - Katherine Melchior RayHow to scale global brands while staying locally relevant, using “freedom within a frame,” cultural intelligence (CQ), and culturally adapted leadership and team practices; also how AI struggles with…10 Apr 2026 · 34 min · 15 chapters
Where Strategy Meets Reality - Christopher WallaceHow to close the gap between boardroom marketing strategy and frontline customer experience, translating strategy into sales execution, improving buying confidence amid information overload, and…3 Apr 2026 · 29 min · 14 chapters
Why Brands Win or Lose - Scott DavisScott Davis (Chief Growth Officer at Profit) explains what makes brands win or lose, using his 14-year “brand winners and losers” study, and applies it to 2025 trends and post–Super Bowl brand…27 Mar 2026 · 32 min · 14 chapters
Where Brand Meets Revenue - Maxime GuirautonMaxime Girouton, Vice President and Global Head of Marketing and Sales Development at Visa20 Mar 2026 · 27 min · 13 chapters
Leadership Beyond the Algorithm - Jon FrancisJon Francis, Chief Data & Analytics Officer, and Head of Digital at State Farm Insurance13 Mar 2026 · 32 min · 14 chapters
Building Brands That Last - Steve CundariFormer Forbes writer, marketing practitioner, ad agency veteran, and journalist.2 Mar 2026 · 29 min · 14 chapters
Human Intelligence Meets AI - Evan GreeneEvan Greene, CEO and Co-founder of Kwieri27 Feb 2026 · 21 min · 10 chapters
Innovation Beyond the Hype - Jacquie CorbelliJacquie Corbelli, Founder and CEO of Brightline23 Feb 2026 · 32 min · 15 chapters
Redefining the Airport Experience - Cassie SchmidSteve Olenski, former Forbes writer with extensive marketing and journalism background.20 Feb 2026 · 30 min · 16 chapters
The Agentic Shift in Marketing - Don SklenkaIn this episode, Steve Olenski interviews Don Sklenka, Senior Vice President of AI Optimization at Claritas.16 Feb 2026 · 31 min · 17 chapters
Culture Is the Currency - Bonin BoughBonin Bough, Co-Founder and Chief Strategy Officer at Portrait Media Group13 Feb 2026 · 34 min · 15 chapters
Inside Music’s Brand Machine - Kerry GordySteve Olenski, former Forbes writer and marketing practitioner.9 Feb 2026 · 46 min · 20 chapters