Podcast · 210 episodes
The Startup CPG Podcast, page 9
by Startup CPG · English
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
All episodes, page 9
#210 - Commodity Boards 101 with California Walnut Board and DoosraCommodity boards and how they help CPG startups—using California Walnut Board’s support of Dusra’s Indian snack mix as a real case study.19 Aug 2025 · 51 min · 17 chapters
Investor Spotlight: Alcohol & Vice Investing with Jason Sherman of Top Shelf VenturesEarly-stage investing in alcohol and “vice” brands, focusing on fundraising process, investor psychology, and the metrics that predict shelf/on-premise velocity and retention; also covers…16 Aug 2025 · 53 min · 20 chapters
Founder Feature: Steph Nightingale of StimmieFounder Feature with Steph Nightingale on Stimmie, a premium reusable “modernized toothpick” for oral care.15 Aug 2025 · 36 min · 16 chapters
#209 - Operations Law 101: Co-Mans & Distribution DealsOperations law for CPG brands—how co-manufacturing (co-packing/supply) and distribution agreements should be structured, what clauses matter, and what can go wrong.12 Aug 2025 · 1 h 5 min · 22 chapters
Ops Spotlight: Todd Hoffman, COO at BrightlandTodd Hoffman (COO of Brightland) explains how operations leaders “look around corners” to scale a CPG brand, especially when moving from D2C into grocery.9 Aug 2025 · 56 min · 22 chapters
Founder Feature: Jesrina Arshad of PurelyBFounder feature with Jesrina Arshad (Jisarina Arshad) on Purely Bee, a Malaysia-rooted wellness brand using rare rainforest herbs in “pixie stick” formats.8 Aug 2025 · 46 min · 13 chapters
#208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund)Early-stage fundraising reflections and practical guidance for consumer/CPG brands, including when to raise, how to choose investor types, what VCs expect (fund horizon, check size, ownership), and…5 Aug 2025 · 1 h 13 min · 21 chapters
Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food VenturesInvestor Spotlight on Simple Food Ventures’ approach to funding “better for you” grocery brands, especially via retail distribution partnerships (notably Albertsons Network), plus how they run…2 Aug 2025 · 50 min · 20 chapters
Founder Feature: Ariel Altman and Ronny Berger of Figa FoodsFounder Feature on Figa Foods, a chocolate-style bar made from Brazilian cupuaçu seeds (not cacao).1 Aug 2025 · 47 min · 15 chapters
#207 - FFUPs' Shutdown: Post-Mortem & Lessons for BrandsPost-mortem of FUPS, a puff snack brand that launched with attention-grabbing “not healthy” pastel branding, gained early DTC traction, then shut down after cash crunches and operational/retail…29 Jul 2025 · 58 min · 20 chapters
Founder Feature: Sam Lejfer of Lucky DayFounder Feature with Sam Lafer on Lucky Day, an organic dairy-free ice cream brand built around allergen-free, refined-sugar-free, gum-free recipes and plastic-free, home-compostable packaging; also…25 Jul 2025 · 33 min · 13 chapters
#206 - Exit Interview: The Sale of Aura BoraRetrospective “exit interview” on the rise and sale of Ouroboros sparkling water (sold end of Jan 2025 to Next in Natural).22 Jul 2025 · 51 min · 18 chapters
Founder Feature: Amna Mettmann of BrauseFounder Feature with Amna Mettmann, discussing Brause (Browse) German-inspired craft soda: why it’s made entirely in the USA, its no-sugar/whole-food ingredient approach, the meaning of “Brause,” and…18 Jul 2025 · 40 min · 13 chapters
#205 - CPG Brokers 101 with Matt MersonHow CPG brands should use brokers as outsourced sales forces—when to hire, how to evaluate, negotiate fees/contracts, and set up day-one tools/guardrails.15 Jul 2025 · 54 min · 22 chapters
Bonus: Summer Fancy Food Show RecapRecap of Startup CPG’s Summer Fancy Food Show experience (Specialty Food Association), highlighting the Startup CPG “River Pavilion” section with 25 tabletop emerging brands, hundreds of buyer…14 Jul 2025 · 47 min · 16 chapters
Founder Feature: Jenn Ko of DIMEFounder feature on Dime, an “everyday MSG seasoning” brand that aims to reverse the stigma around MSG and reframe it as a safe, flavorful umami ingredient.11 Jul 2025 · 29 min · 9 chapters
#204 - Investor Spotlight: Habitat Partners with Daniel FaiermanEarly-stage CPG investing with Habitat Partners; how Daniel Faierman evaluates seed/pre-launch brands, fundraising do’s/don’ts, key KPIs, valuation ranges, and what makes a founder investable.8 Jul 2025 · 48 min · 16 chapters
Founder Feature: Sue Delegan and Kim Hehir of Brutus Bone BrothBrutus Bone Broth’s origin and CPG growth story—how sisters Kim Hehir and Sue Delegan built an all-natural, shelf-stable dog bone broth brand, beta-tested it for retail, won nationwide distribution…4 Jul 2025 · 41 min · 18 chapters