You, Me & CPG by Haines cover art
Podcast · 9 episodes

You, Me & CPG by Haines

by Haines · English

Welcome to You, Me & CPG, the podcast that cuts through the noise to make sense of some of the biggest shifts reshaping the CPG industry. Your host, Jamie Holtum, will take you beyond the label to focus on the topics that matter - the meaty, useful and relevant issues that are keeping CPG leaders up at night. Our ambition is simple. We want you to leave with genuine real-world implications you can take back to your team. Ideas that unlock growth, challenge assumptions and reframe some of the ways your business thinks or does things. Brought to you by Haines, a dedicated CPG growth partner working non- stop on the future of food, drink and wellbeing, You, Me & CPG uncovers the conversations behind the briefs, where strategy meets reality and big decisions are made. Whether you’re a global giant or insurgent upstart, if you want to make an impact – this podcast if for you. Learn more and follow the journey at: https://www.haines.partners/

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Why Brits Don't Drink Boxed Wine, When The French Do? #31Lalo Wines’ mission to make boxed/canned wine culturally and emotionally desirable in the UK, arguing that wine can be as “nimble” and partnership-friendly as RTDs, and that boxed wine is no longer…1 Jul 2026 · 45 min · 23 chapters
Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30Ben Dando (Beverage Ben) discusses brand growth tactics across functional drinks and CPG, why functional beverages are booming, how to scale brands internationally (US vs UK), and the value of…28 May 2026 · 1 h 4 min · 31 chapters
How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29The episode explores the Western energy-drink category’s long growth, why Red Bull and Monster still dominate, and how Tenzing is challenging them with “natural energy” and a “good energy”…15 Apr 2026 · 47 min · 21 chapters
How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28Nice (Lucy Busk, co-founder) explains how the wine brand “crushes” confusing wine category codes by simplifying shopping, solving on-the-go wine, and building cultural relevance; it also covers…1 Apr 2026 · 41 min · 18 chapters
How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27Double Dutch’s strategy to make tonic water the “main character” in bars and non-alcoholic/low-ABV occasions, using flavor-first innovation and hospitality-only distribution.18 Mar 2026 · 35 min · 16 chapters
The Fightback: Is 2026 the Year Alcohol Roars Back? With Paul Thomas, Rob Wallis & Tristram Coates #26Exploring significant shifts in the Consumer Packaged Goods (CPG) industry.18 Feb 2026 · 1 h 2 min · 38 chapters
What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25The future of drinking (and socializing) is shifting from alcohol-centric rituals to ABV-agnostic, experience-led occasions where consumers choose what fits the moment—often for moderation,…5 Nov 2025 · 1 h 4 min · 31 chapters
“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24Analyzes major shifts in the Consumer Packaged Goods (CPG) sector, with a focus on practical implications for brands and leaders in the industry.8 Oct 2025 · 1 h 4 min
How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23Pippa Murray explains how Pippa Nut disrupted “dusty” nut-butter categories by challenging bland, highly processed, palm-oil-containing products; building brand clarity, cultural relevance, and…9 Jul 2025 · 44 min · 21 chapters