Podcast · 57 episodes
Creator Upload
by Tubefilter · English
Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen
Latest episodes
We Went to Made On YouTube 2026 (everything you need to know)The hosts recap YouTube’s Made On YouTube 2026 event (held at Pier 57, NYC) and break down major announcements for consumers, creators, and advertisers, plus two “uploads/downloads” on…25 Sep 2026 · 30 min
VidCon and Cannes Lions are merging (and moving?)The episode covers three creator-economy threads: (1) IAB’s “Creator Fronts” and why creator advertising spend is accelerating, including specific IAB forecasts ($13.9B in 2021 to $29.5B in 2024,…18 Sep 2026 · 38 min
YouTube Admits: Your Views Are Fake?Creator Upload discusses three creator-economy issues: U.S. Open creator access rules, YouTube’s “public” vs “engaged” view counts, and YouTube co-viewing metrics.11 Sep 2026 · 31 min
All episodes
We Went to Made On YouTube 2026 (everything you need to know)The hosts recap YouTube’s Made On YouTube 2026 event (held at Pier 57, NYC) and break down major announcements for consumers, creators, and advertisers, plus two “uploads/downloads” on…25 Sep 2026 · 30 min · 12 chapters
VidCon and Cannes Lions are merging (and moving?)The episode covers three creator-economy threads: (1) IAB’s “Creator Fronts” and why creator advertising spend is accelerating, including specific IAB forecasts ($13.9B in 2021 to $29.5B in 2024,…18 Sep 2026 · 38 min · 17 chapters
YouTube Admits: Your Views Are Fake?Creator Upload discusses three creator-economy issues: U.S. Open creator access rules, YouTube’s “public” vs “engaged” view counts, and YouTube co-viewing metrics.11 Sep 2026 · 31 min · 11 chapters
AI in Schools, YouTube Partners with Amazon, and the Good Good gaffeThe episode covers three creator-economy headlines: (1) NYC and LAUSD banning generative AI for students (NYC second–eighth grade; LAUSD moratorium), with debate over harms, accuracy, and removing…4 Sep 2026 · 25 min · 11 chapters
Inside Meta's Massive Settlement and the Future of Premium Brand Entertainment (feat. Zach Blume)Deepfakes and AI “slop” making it harder to tell real from fake; harms to kids (including sextortion and voice cloning); and Meta’s settlement over allegedly addictive, harmful design for minors,…28 Aug 2026 · 38 min · 13 chapters
YouTube Is Paying Creators Millions...to Stay?The episode argues that YouTube is responding to Netflix’s strategy of paying creators to debut on Netflix first by offering “select creators” millions to keep videos exclusive on YouTube.21 Aug 2026 · 39 min · 18 chapters
LinkedIn's New War on AI Slop, and Disney Links Up with TikTokThe episode covers three creator-economy stories. First, LinkedIn is rolling out an “anti-AI slop” button that lets users flag suspiciously generic posts as AI; LinkedIn says it won’t delete or…7 Aug 2026 · 24 min · 11 chapters
There's a New Content Creation College Degree in Town (what you need to know)Arizona State University launches a BA/AS in the “creator economy” (content creation) within the Walter Cronkite School, with field experience in Phoenix, Los Angeles, and online; the hosts debate…31 Jul 2026 · 22 min · 12 chapters
Creator "Fandom" is Changing (feat. Jim Louderback)How “fandom” and creator culture are fragmenting into niches; OpenSauce as a STEM-focused creator convention; streaming platform metrics and earnings (Netflix vs YouTube); and regulation of social…24 Jul 2026 · 34 min · 18 chapters
The Strategy Behind Netflix Buying Up YouTube Creators (feat. Ben Relles)Netflix’s expanding deals with YouTube creators (library licensing, original shows, and development), what it signals about competition for watch time, and how YouTube creators and AI filmmaking are…17 Jul 2026 · 34 min · 20 chapters
And the Emmy Goes to...Creators??The episode of Creator Upload discusses (1) whether creators should get Emmy recognition and (2) how Netflix and YouTube are competing for attention, plus (3) World Cup rights and streaming strategy.10 Jul 2026 · 28 min · 14 chapters
Creators & The World Cup (in our Neighborhood)The episode of Creator Upload connects the 2026 World Cup and creator distribution with broader platform and media trends. It discusses controversial U.S.3 Jul 2026 · 28 min · 14 chapters
We Went to Cannes Lions (What You Need to Know)The hosts recap Cannes Lions 2024/2025 from a creator-economy perspective, arguing the event has shifted from an ad-creatives festival to a creator-led marketing marketplace.26 Jun 2026 · 30 min · 14 chapters
Fox Wants to Finance Your Next Show | Billy Parks, Head of Fox Creator Studios Joins | Ed Davidson from Cannes Lions Talks Creators 2026Fox Creator Studios’ plan to finance and monetize creator-owned IP for internet-first shows, plus Cannes Lions Creators 2026 updates on how brands and creators are shifting toward creator…19 Jun 2026 · 42 min · 12 chapters
Is YouTube Finally a True Social Network?The episode debates whether YouTube is becoming a “true social network,” using the rise of sports “clipping” and YouTube’s return of private messaging (DMs).12 Jun 2026 · 22 min · 9 chapters
How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)Creator economy policy and creator monetization, featuring Hammer Media’s membership strategy and the Congressional Creators Caucus.5 Jun 2026 · 39 min · 17 chapters
AI Has Officially Taken Over (on YouTube)The episode argues YouTube/Google are “owning both ends” of AI-driven copyright and deepfakes: expanding AI remixing (Gemini Omni for Shorts) while scaling detection/rights enforcement (Content ID…22 May 2026 · 26 min · 11 chapters
We Went to YouTube Brandcast (What You Need To Know)Creator Upload discusses YouTube Brandcast (YouTube’s upfronts), how brands are increasingly sponsoring creators on YouTube, and what advertisers should expect from YouTube’s “TV-like” show packaging…15 May 2026 · 24 min · 9 chapters
Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content BusinessCreator economy updates and creator strategy, plus a guest interview on scaling businesses with content and AI. Guests: Lia Haberman (host/interview lead) and Sophia Kianni (guest).8 May 2026 · 48 min · 21 chapters
The Jesser Business Blueprint (feat. JesserCo President Zach Miller)The episode mixes a recap of the Possible/marketing conference (creator economy, branded entertainment, TikTok micro-dramas) with a deep interview about JesserCo’s “blueprint” for scaling a…1 May 2026 · 34 min · 14 chapters
Markiplier at the Movies, Keke Goes Live, and the Dogfight Against DeepfakeCreator economy news spanning (1) Markiplier’s indie film Iron Lung moving to YouTube VOD via a new “creator studio” aggregator model, (2) YouTube rolling out a deepfake likeness detection tool with…24 Apr 2026 · 26 min · 12 chapters
Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, ExplainsWhether LinkedIn is the future for B2B creators, and how LinkedIn is building creator-led marketing and advertising (including “Top Voices 360” and LinkedIn connected TV).17 Apr 2026 · 46 min · 18 chapters
He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV UpdateCreator Upload covers (1) NASA’s Artemis 2 Orion moon-orbit livestream breaking YouTube/Twitch viewership records, (2) YouTube’s new TV “second-screen” features (Ask chatbot on TV, TV Companion phone…10 Apr 2026 · 42 min · 18 chapters
YouTube Takes the Gloves Off | The Renaissance of Branded Web SeriesThe episode covers three creator-economy news threads: YouTube’s “NewFronts” push to win advertiser budgets, TikTok’s partnerships that keep users inside its app, and Meta’s new Instagram premium…3 Apr 2026 · 22 min · 12 chapters