Podcast · 15 episodes
Question Everything
by Curiosity · English
Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, CMO and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.
Latest episodes
The indie agency advantage: What CMOs need to know with Ad Age Executive Editor Judy PollackHow CMOs and brands should think about earning attention in 2026, with a focus on the “indie agency advantage,” social-first thinking, and what advertising journalism has learned from major industry…8 Sep 2026 · 41 min
The growth playbook behind Mike & Ike's We Got'chew with Meenakshi Trehan, Chief Growth Officer at Just BornMeenakshi Trehan, Chief Growth Officer at Just Born, explains how Mike & Ike’s “We Got You” campaign was built to create emotional relevance for always-on young consumers while keeping the brand’s…4 Aug 2026 · 41 min
How brands can find better insights with Adam Wilson, Co-Founder of D/CALHow brands can get better, more differentiated marketing insights by using qualitative, subculture-based strategy instead of relying on averages from massive data; also discusses transparent use of…7 Jul 2026 · 41 min
All episodes
The indie agency advantage: What CMOs need to know with Ad Age Executive Editor Judy PollackHow CMOs and brands should think about earning attention in 2026, with a focus on the “indie agency advantage,” social-first thinking, and what advertising journalism has learned from major industry…8 Sep 2026 · 41 min · 16 chapters
The growth playbook behind Mike & Ike's We Got'chew with Meenakshi Trehan, Chief Growth Officer at Just BornMeenakshi Trehan, Chief Growth Officer at Just Born, explains how Mike & Ike’s “We Got You” campaign was built to create emotional relevance for always-on young consumers while keeping the brand’s…4 Aug 2026 · 41 min · 15 chapters
How brands can find better insights with Adam Wilson, Co-Founder of D/CALHow brands can get better, more differentiated marketing insights by using qualitative, subculture-based strategy instead of relying on averages from massive data; also discusses transparent use of…7 Jul 2026 · 41 min · 17 chapters
How to pitch creative work with presentation coach Ben LevyHow to win pitches by answering four core questions, using an “invisible brief” (client motivations), and improving delivery with silence, virtual-presenting tactics, and nerves reframe.2 Jun 2026 · 35 min · 13 chapters
Brand strategy lessons from Heidi Hackemer: how brands break throughHow brands can break through in a noisy attention economy using bravery, clear values, and deliberate difference; includes lessons from Oatly’s Super Bowl stunt, the Obama White House…5 May 2026 · 50 min · 21 chapters
Agency leadership and ownership lessons with Christy and Whit Hiler of CornettCornett’s owners discuss what “owning it” means—agency ownership as identity and responsibility—plus how their brand and creative work grew into major cultural moments.14 Apr 2026 · 31 min · 12 chapters
How to get better PR coverage with Campaign US Editor Luz CoronaHow to get press coverage and win Campaign US Agency of the Year, plus industry conversations on DEI, workplace wellbeing, and what’s changing in marketing (AI, layoffs, “indie era”).7 Apr 2026 · 30 min · 16 chapters
Purpose-driven marketing that drives growth with Pedro Lerma of LERMA/Why Purpose-Driven Work Pays Off3 Mar 2026 · 39 min · 13 chapters
Super Bowl marketing lessons for CMOs with Dhani JonesHow CMOs can avoid Super Bowl fumbles with NFL linebacker-turned-entrepreneur Dhani Jones3 Feb 2026 · 44 min · 16 chapters
How agencies can win more pitches in 2026 with Mercer Island GroupProspect-friendly agency pitching for 2026, based on Robin and Steve Boehler’s book It’s Not About You: The Prospect-Friendly Pitch.20 Jan 2026 · 43 min · 16 chapters
Gen alpha marketing strategy with Mintel's Diana KelterGen Alpha (kids 1–14) marketing strategy for CMOs, using Mintel’s 2026 global consumer trends.6 Jan 2026 · 46 min · 17 chapters
How CMOs can win in the never normal with best-selling author and technologist Peter HinssenHow CMOs can win in the “never normal” era of AI and constant uncertainty—by embracing uncertainty, running cheap experiments, investing 10% of time in the “day after tomorrow,” and shaping the…2 Dec 2025 · 38 min · 17 chapters
How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General MillsHow General Mills’ Nicole Ayers is bringing Blue Buffalo (and an acquired European brand) into fresh pet food using startup-like innovation: clear consumer value, trusted creative partners, rapid…4 Nov 2025 · 42 min · 17 chapters
Building a challenger brand that wins with Stefan Lagerqvist, CEO @ Nick'sStefan Lagerqvist, Group CEO of NYX (better-for-you snack brand), discusses how NYX built a challenger brand in ice cream and protein bars, using data, “a little cynicism,” and especially in-person…7 Oct 2025 · 41 min · 16 chapters
Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunnyDamian Journey (72andSunny) discusses how to multiply marketing impact using purpose, perspective, and persistence; how 72andSunny evaluates creative beyond awards; why campaigns must extend beyond…5 Aug 2025 · 44 min · 14 chapters