The Marketing Millennials cover art
Podcast · 204 episodes

The Marketing Millennials, page 3

by Daniel Murray · English

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

All episodes, page 3

“Aggressive” Marketing Tactics | Bathroom Break #112“Aggressive” marketing tactics, focused on email urgency and frequency, plus a brief personal chat about “weird” experiences (bees) and fear of bugs.15 Jun 2026 · 12 min · 4 chapters
How Legacy Brands Win on Social Media with Ryan Roth, Director of Brand Growth at Peter Thomas Roth | Ep. 424How legacy skincare brand Peter Thomas Roth uses influencer seeding, PR “box” creativity, and TikTok Shop/e-commerce to turn viral moments into sustained social and sales growth.12 Jun 2026 · 34 min · 12 chapters
How the Biggest Sporting Event in Earth is Marketed with Bettina Garibaldi, Chief Marketing and Communications Officer at FIFA World Cup 2026 | Ep. 423How FIFA World Cup 2026 (U.S./New York–New Jersey host region) is marketed and how Bettina Garibaldi’s team builds “participation” across a complex, multi-stakeholder operation.10 Jun 2026 · 45 min · 17 chapters
SPECIAL SERIES: The Practitioner's Playbook: Building Your Brand with Carmen Vicente, Content and Social Lead at SlateCarmen Vicente (Slate’s Content & Social Lead) discusses how to build a brand while also building a personal brand, including platform differences (LinkedIn vs TikTok vs Instagram vs Substack), how…9 Jun 2026 · 41 min · 15 chapters
The VIP Segments You're Sleeping On | Bathroom Break #111“VIP segments you’re sleeping on” in marketing databases—beyond obvious “new buyers” or “demo booked” lists—using pain-point, behavior, and audience-longevity segmentation.8 Jun 2026 · 11 min · 5 chapters
The Social Media Marketing Masterclass with Zaria Parvez, Head of Social at DoorDash, ex-Duolingo | Ep. 422Zaria Parvez explains how Duolingo built “social-first” viral growth—using improv-style storytelling, trend-jacking, internal writer’s rooms, fast iteration, and limited approvals—then how she…5 Jun 2026 · 38 min · 16 chapters
How Workweek Is Fixing Newsletter Attribution with Adam Ryan, CEO of Workweek | Ep. 421Workweek’s Partner Platform (public launch after 18 months) to fix B2B newsletter attribution by replacing unreliable “opens/clicks” with verified, account-level CRM reporting.3 Jun 2026 · 49 min · 24 chapters
SPECIAL SERIES: Why Every Brand Needs a Social-First Content Strategy with Eric Stark, Co-Founder of SlateSocial-first content strategy for brands, why social should validate and inform campaigns (organic before paid), and how to build social teams and workflows for fast, on-brand creation.2 Jun 2026 · 45 min · 15 chapters
5 Webinar Tactics to Steal | Bathroom Break #110Webinar promotion tactics to boost live attendance, plus a side discussion on how to prompt AI tools (and whether to say “thank you” to them).1 Jun 2026 · 14 min · 8 chapters
The Affiliate Marketing Playbook with Cricket Treanor, Digital Marketing and Ecommerce at Patagonia | Ep. 420Cricket Treanor, Patagonia’s affiliate marketing manager, explains how Patagonia runs affiliate marketing in-house using Impact, why Patagonia emphasizes content affiliates over loyalty/deals, how…29 May 2026 · 35 min · 12 chapters
How To Redefine Your Brand With Tory Pachis, CMO of Amica Insurance | Ep. 419How Amica Insurance (a 120+ year heritage brand) rebuilt brand awareness from ~2% unaided awareness, balanced brand-building with performance marketing, and used sports partnerships (Boston Celtics)…27 May 2026 · 44 min · 19 chapters
Should You Pause Your Marketing on Holidays?| Bathroom Break #109Whether to keep marketing during holidays/off-hours (Memorial Day), and how to adjust email and social tactics instead of pausing.25 May 2026 · 13 min · 5 chapters
Guide to Marketing Complicated Products with Trey Ferro, CEO of Wag!, Ex-Spot Pet insurance | Ep. 418Trey Ferro (CEO of Wag!/Spot Pet) explains how to market “complicated” insurance products by educating consumers, using rapid transparency, and running continuous A/B tests and personalization across…22 May 2026 · 30 min · 17 chapters
The Truth About Your ICP with Hailey McDonald, VP of Revenue Marketing at Sprout Social | Ep. 417How to define, align, and operationalize an ICP (ideal customer profile) across revenue teams, and how to avoid “ABM that’s really lead gen.” Guest: Hailey McDonald, new VP of Revenue Marketing at…20 May 2026 · 50 min · 20 chapters
The June 2026 Marketing Playbook | Bathroom Break #108June 2026 marketing planning, focusing on why the second half of June through early July is a weak period for B2B webinar show-up rates, B2B content downloads, and high-ticket consumer products; then…18 May 2026 · 11 min · 5 chapters
How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416How to measure AI ROI in marketing, plus how to structure teams, decide build vs buy, and scale AI-enabled workflows at Wrike.15 May 2026 · 40 min · 18 chapters
5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415Marketing lessons from Dawn Hedgepeth (Hanes/Haynes brands) on building long-term strategy in a fast-changing, AI-driven environment; balancing brand building with performance/retail media; using…13 May 2026 · 49 min · 18 chapters
The LinkedIn Strategy You're Probably Not Doing | Bathroom Break #107LinkedIn growth tactics (“secret” tips) plus a brief personal chat about Daniel’s intense baby swim lessons and Jay’s childhood pool safety story.11 May 2026 · 13 min · 4 chapters
What Everyone Gets Wrong About B2B Influencers with Sarah Adam, Head of Growth Partnerships & Influencer Marketing at Wix | Ep. 414Sarah Adam (Wix) explains what B2B marketers get wrong about influencer marketing, and how to run it end-to-end: selecting creators, writing briefs, negotiating contracts without rate cards,…8 May 2026 · 37 min · 14 chapters
How To Build Fandom with Kimberly Veale, SVP of Marketing & Communications, Portland Fire | Ep. 413Building fandom for the Portland Fire (WNBA return) before first games; using lifestyle branding, retail/merch signals, viral local content, partnerships, legacy storytelling, and centralized…6 May 2026 · 34 min · 15 chapters
New LinkedIn and Instagram Features You Need to Use Now | Bathroom Break #106New LinkedIn and Instagram features for marketers, plus a brief summer/heat banter segment.4 May 2026 · 9 min · 4 chapters
How to Make B2B Content Actually Exciting with Heike Young, Former Head of Content, Social, and Integrated Marketing at Microsoft | Ep. 412How to make B2B content (especially LinkedIn video) more engaging using low-fidelity, humorous short-form, and how to convince leadership to change production processes.1 May 2026 · 47 min · 19 chapters
Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411Social strategy in the age of AI—how to use AI to scale strategy and improve creative, without replacing original thinking or community management.29 Apr 2026 · 43 min · 25 chapters
Marketers, Are You Using AI like This? | Bathroom Break #105How marketers can use recent AI updates (especially ChatGPT image generation) for practical content creation and workflow efficiency, plus guidance on choosing between ChatGPT, Claude, Gemini, and…27 Apr 2026 · 10 min · 5 chapters