Podcast · 40 episodes
Brand Growth Heroes, page 2
by Fiona Fitz | Brand Growth Heroes Mini MBA | · English
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +27 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
All episodes, page 2
Childs Farm Founder Joanna Jensen's Blueprint to Make Business EASYJoanna Jensen (Child’s Farm founder) explains her “Making Business Child’s Play” blueprint for building and scaling CPG brands: market validation, knowing the consumer, protecting IP, using…28 Oct 2025 · 40 min · 15 chapters
Mid-Day Squares & Perfect Ted LIVE Part 2 "How to Build a Brand Out-Loud"Q&A from a live event (Mid-Day Squares + Perfect Ted) about building a brand “out loud,” evolving content strategy, scaling CPG distribution, and making founders/teams irrelevant through strong…14 Oct 2025 · 54 min · 20 chapters
Mid-Day Squares & PerfectTed, Live in London PART 1 How to Build a $100M Brand Out Loud:Live London Part 1 (follow-up to 2023) on how to build a $100M CPG brand, using Midday Squares and PerfectTed as examples.1 Oct 2025 · 1 h 2 min · 32 chapters
Brand is Everything: Founder Kate Prince on Building Ancient+BraveHow Ancient+Brave scaled from a kitchen-table tea business to a collagen/wellness supplements brand by obsessing over brand experience, packaging, and consumer rituals (“Brave Method”/“Brave…24 Sep 2025 · 56 min · 19 chapters
Founders: Should YOU be CEO? Are You Sure?Whether founders should be the CEO in challenger FMCG brands, and when to bring in a “number two” (co-founder/COO/CFO/CMO-type) to scale without burning out.19 Sep 2025 · 8 min · 3 chapters
Most Downloaded Episodes: Seedlip Founder on How to Be DisruptiveBen Branson, founder of Seedlip, explains how a non-alcoholic spirit idea became a global brand, focusing on “disruptive” positioning, early distribution wins, scaling production, and building…10 Sep 2025 · 1 h 6 min · 26 chapters
From Panic Attacks to Dream Job : Stu Macdonald | ManiLife Peanut ButterStu Macdonald (ManiLife Peanut Butter) discusses building a dedicated factory, scaling production, and how he overcame burnout/panic attacks to reach a “dream job” stage.3 Sep 2025 · 9 min · 3 chapters
Most Downloaded Episodes: TRIP's Co-Founder Olivia Ferdi on TRIP's First 2 YearsTRIP’s first two years and how CBD drinks brand growth was driven through product quality, education, and “moment of calm” positioning; also covers marketing during COVID and a new nationwide…28 Aug 2025 · 38 min · 13 chapters
Bold Bean Co's Model: Remote First & Big Culture VibesBold Bean Co’s remote-first approach and “big culture vibes” for scaling a challenger FMCG brand, plus a recruitment segment with MKJ Ignite.22 Aug 2025 · 4 min · 1 chapter
Grenade's £200M Exit to Mondalez: Juliet Barratt Co-Founder of Grenade LIVE On StageJuliet Barratt, co-founder of Grenade, explains how the sports-nutrition brand built a distinctive consumer proposition, scaled from niche to mass market, secured investment, and ultimately sold to…14 Aug 2025 · 49 min · 27 chapters
How Tonic Health Built a Team to ScaleTonic Health’s founder explains how the challenger brand scaled from a solo operation to a full team, including hiring roles, building culture as the org grows, and shifting from an office during…6 Aug 2025 · 5 min · 2 chapters
How Bio & Me Grew 15X in 4 Years - Without Losing Their Gut Instinct!Bio & Me’s 15x growth in 4 years (2019–2023/24) as a UK challenger gut-health brand; how they scale distribution while keeping “gut instinct” via product quality, taste/health balance, and phased…29 Jul 2025 · 49 min · 25 chapters
Why Olipop's Co-Founder Dynamic WORKSHow Olipop co-founders’ contrasting motivations and working styles helped the brand scale, plus why founders should use specialist FMCG recruiters during hiring.24 Jul 2025 · 5 min · 1 chapter
Brand Alchemy: The £Multi Million Formula for Challenger Brand Success, with big fish Perry Haydn-TaylorPerry Haydn-Taylor (Big Fish) explains how challenger brands win using “power of three” (clarity x focus x effort = sustainable growth), founder “restless curiosity,” and reframing category stories…16 Jul 2025 · 46 min · 17 chapters
The Grocer Gold WINNERS Bold Bean Co: The People Power Behind the Beans!How challenger FMCG brand Bold Bean Co scales people and culture, using early “people” investment, external advice, and a remote-first model with team connectivity budgets; plus recruitment strategy…10 Jul 2025 · 8 min · 2 chapters
From Addiction & ADHD -> Creating A Billion Dollar Category - Josh White, Founder Cano WaterJosh White, founder/co-founder of Canna Water, explains how his severe ADHD and early alcohol addiction shaped his resilience and led to building a sustainable challenger brand that helped create a…2 Jul 2025 · 41 min · 17 chapters