Podcast · 114 episodes
Leaders Worth Knowing Podcast, page 2
by Leaders · English
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
All episodes, page 2
Overlooked and underinvested - Matta's Marina Logacheva on the missed opportunity in disability sportDisability sport is “overlooked and underinvested” in the UK because sports participation spaces don’t adequately cater to disabled people; inclusion should be integrated into everyday marketing,…1 Jul 2026 · 45 min · 17 chapters
Royal Ascot and Wimbledon: Dressing up for Britain’s summer season of sportBritain’s summer sport season and how it’s marketed and covered—Cannes sports presence (and freebies), Royal Ascot’s strict dress-code branding, and Wimbledon’s renewed BBC media rights plus player…26 Jun 2026 · 46 min · 22 chapters
The Cannes Debate: Why sport is becoming marketing’s most powerful platformSport’s growing role as a mainstream marketing and media platform at Cannes, and how brands should use sports IP/content/talent/data beyond TV sponsorship to drive measurable growth amid…25 Jun 2026 · 36 min · 13 chapters
The Cannes Debate: what is sport's place at the 'Festival of Creativity'?Sport’s growing role in brand marketing and media, framed as Cannes Lions’ new “sports programme” and the Cannes debate about sport’s place in the “Festival of Creativity.”18 Jun 2026 · 48 min · 19 chapters
Normalising hydration breaks; how F1 finessed its hosting modelThe episode mixes sports business updates with a deep dive into how F1 manages its calendar and hosting model, plus a discussion of World Cup “hydration breaks.” Guests: none are featured; hosts are…16 Jun 2026 · 42 min · 17 chapters
Louise Young - F1's Chief Race Promotion Officer on the delicate dance of supply and demand on the series' global calendarLouise Young, Formula One’s Chief Race Promotion Officer, explains how F1 manages the global race calendar (24 hosts/circuits in 2026) through complex promoter relationships, supply-and-demand…15 Jun 2026 · 42 min · 20 chapters
The World Cup lands at last: Opening week pointers, ongoing concerns and online dominanceThe episode is about the “World Cup of Content” starting in the US, and how digital/social media, sponsorship, and politics will shape the next six weeks.11 Jun 2026 · 30 min · 16 chapters
Scroll Stoppers: World Cup SpecialPre-World Cup (2026) social media strategy and operations for the FIFA World Cup, focusing on planned reactive content, scaling volume, authenticity, and capturing unscripted moments across 3 host…9 Jun 2026 · 52 min · 23 chapters
In praise of Josh Kroenke; Rethinking the pre-game concert modelCricket business and market development (ICC), women’s rights/rightsholder unbundling, sponsorship and leadership moves, European club football season review, and the “problem with pre-game…2 Jun 2026 · 38 min · 15 chapters
Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive marketsICC commercial strategy for growing cricket reach and revenue in “new and uncompetitive” markets (Japan, Indonesia, Thailand, Nepal, US), using regionalized coverage and ICC TV as a development…1 Jun 2026 · 29 min · 9 chapters
Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's footballWorld Sevens Football’s London launch (at Brentford’s GTEC Community Stadium) and the “bold business case” for 7-a-side women’s football as a complementary, sustainable product to 11-a-side.28 May 2026 · 34 min · 15 chapters
Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon?India’s major sports event plans and tennis leadership in flux, with a focus on the 2030 Commonwealth Games in Ahmedabad, India’s Sports Governance Act, the IPL’s media-rights outlook, and who may…21 May 2026 · 36 min · 14 chapters
Ross Hutchins - a new CEO for a new era at the International Tennis FederationRoss Hutchins, newly appointed CEO of the International Tennis Federation (ITF), discusses his first six months, the ITF’s mission (participation, youth-to-pro pathway, and national team events),…19 May 2026 · 43 min · 16 chapters
How many franchise-based series can sport handle? Should teams and athlete be writing newsletters?The episode focuses on two main themes: monetizing digital audiences and the growing number of franchise-based sports leagues.15 May 2026 · 41 min · 13 chapters
The power of direct connection in audience monetisation: a Guardian Media Group case study with Chief Supporter Officer Liz WynnHow Guardian Media Group monetizes digital audiences through direct connection, supporter psychology, first-party data, and a newsletter-driven email strategy; includes Guardian’s revenue figures and…13 May 2026 · 49 min · 20 chapters
Cycling’s precarious business model untangled; and who wore what to the Met Gala (and why)The episode covers two main topics: cycling’s sponsorship-driven “precarious” business model and a fashion roundup from the Met Gala.7 May 2026 · 39 min · 14 chapters
Tom Hill: the INEOS Grenadiers CCO on how he signed a €100m AI sponsorshipTom Hill, Chief Commercial Officer of (INEOS) Grenadiers/Netcompany-INEOS, discusses signing a reported €100m, five-year co-title sponsorship with Danish tech/AI firm Netcompany, how it will be used…6 May 2026 · 51 min · 19 chapters
The sprint to make more of marathons; Turkey rejoins F1's crowded calendarThe episode covers three main topics: table tennis’s “soft power” around the World Team Championships in London; why marathons are booming commercially and how events may expand; and Formula One’s…1 May 2026 · 36 min · 19 chapters
Back and forth with Table Tennis England CEO Sally Lockyer: World Championships, China dominance and the NGB commercial conundrumSally Lockyer, CEO of Table Tennis England, previews and explains the London 2025 ITTF World Team Table Tennis Championships (64 men’s and 64 women’s teams) and discusses UK table tennis growth, NGB…29 Apr 2026 · 35 min · 17 chapters
LIV Golf’s legacy and future; and the women who should be running Premier League clubsThe episode is a sports-industry “health check” covering: LIV Golf’s legacy and likely future funding changes; leadership and gender representation in the Premier League; tech layoffs tied to AI; and…23 Apr 2026 · 36 min · 20 chapters
Mark Darbon: the R&A CEO navigating golf’s disrupted ecosystemMark Darbon, CEO of the R&A, explains how the R&A governs golf, funds development, and stages the Open Championship and AIG Women’s Open, while navigating golf’s disrupted pro ecosystem (PGA Tour…22 Apr 2026 · 46 min · 19 chapters
What do you get when you buy Mark Goldbridge?Sports media and commercialization—Augusta National’s creator/content strategy at The Masters; Canada Soccer’s World Cup legacy and a soccer-focused media hub; and the industry shift where…15 Apr 2026 · 30 min · 11 chapters
Meet the other World Cup hosts: James Johnson on why Canada will be the tournament's legacy story; Club América's COO on Mexico's lively sports marketTwo World Cup co-hosts’ business ambitions—Mexico’s Club América COO on Liga MX and Azteca Stadium readiness, and Canada Soccer Media and Entertainment CEO James Johnson on Canada’s commercial/media…13 Apr 2026 · 25 min · 10 chapters
The contrarian outlook that makes the Masters so greatHow the Masters Golf Tournament succeeds as a sports marketing and media property through “contrarian” control—especially tradition, restricted access (notably phone limits), curated branding,…7 Apr 2026 · 43 min · 23 chapters