Ask in Claude
Ask in ChatGPT
11 episodes
Brand Master Podcast
by Stephen Houraghan · English
The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com
Latest episodes
All episodes
323 | Why Most Businesses Get Strategy Wrong with Roger L. Martin
Roger L. Martin argues that most “strategy” is actually planning, and that strategy and marketing are the same integrated set of choices aimed at compelling customer action.
10 Nov 2026 · 1h 4m · 25 chapters322 | What Brands Learn Meeting Customers in the Wild with George Beverley
How brands can learn from real customers “in the wild” instead of relying on dashboards and synthesized/scraped data; includes a practical qualitative research workflow (moments, meaning, mechanics),…
3 Nov 2026 · 50m · 22 chapters321 | Become a Category of One: Build Authority & Reinvent with Ilana Golan
Episode 321 features Ilana Golan, who discusses “becoming a category of one” by building authority and reinventing careers amid AI-driven disruption.
27 Oct 2026 · 44m · 17 chapters320 | Why Website Traffic No Longer Defines Brand Success with Rand Fishkin
Zero-click marketing and why website traffic is no longer a reliable measure of brand success.
20 Oct 2026 · 48m · 24 chapters
319 | Why Better Content Starts With Slowing Down in AI with Robert Rose
Robert Rose argues that AI should make marketers slower and more deliberate, using “valuable friction” to improve content quality.
13 Oct 2026 · 58m · 26 chapters
318 | Why Higher Fees Aren’t About Confidence or Packaging with Allan Dib
Allan Dib explains why “higher fees” aren’t about confidence or clever packaging.
6 Oct 2026 · 52m · 17 chapters
317 | Why Customers Buy and Brands Get Remembered with Katelyn Bourgoin
Why customers buy isn’t about demographics or who they are; it’s about the “job” they’re trying to get done when something in their world changes.
15 Sep 2026 · 48m · 20 chapters
317 | Why Most B2B Positioning Fails with April Dunford
Why B2B positioning fails when sales isn’t involved, and how to build positioning that survives “first contact” by aligning CEO, sales, and product, then translating it into a tested sales pitch.
25 Aug 2026 · 46m · 17 chapters
314 | Beyond AI-Generated Strategy with Jenny Sagstorm
How AI is changing brand strategy and agency work—especially the shift from producing strategy documents to making defensible choices, executing positioning, and running human workshops.
25 Aug 2026 · 1h 3m · 29 chapters
316 | Why Customers Change Minds with Bobby Moesta
Why customers switch brands because of a “struggling moment” (a single unnoticed crisis), and how positioning should be built around the next struggling moment.
18 Aug 2026 · 53m · 25 chapters
315 | The End of Selling Expertise with Blair Enns
How to stop “selling” and instead be perceived as an expert (not a vendor) before pricing.
10 Aug 2026 · 53m · 20 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy