Podcast · 34 episodes
The DTC Insider
by Brian Roisentul · English
Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.
Latest episodes
From the Army to Building a Brand That Makes a DifferenceElizabeth Crossley-Wright (With Love Darling) explains how her Army/NATO and UN work shaped a mission-led jewelry brand built on storytelling and fair artisan production, plus lessons on resilience,…11 Sep 2026 · 42 min
What They Changed to Spend 60-70% Less On AdsClove (healthcare footwear) explains how it cut ad spend 60–70% while increasing revenue by changing targeting and creative systems, avoiding “go broad” Meta campaign automation, and using…4 Sep 2026 · 46 min
How This Brand Grew by Thinking Bigger Than Its SizeHow With Simplicity (clean beauty DTC + wholesale) grew by “thinking bigger than its size,” using owned media, AR try-on during COVID, and relationship-driven affiliate marketing.21 Aug 2026 · 36 min
All episodes
From the Army to Building a Brand That Makes a DifferenceElizabeth Crossley-Wright (With Love Darling) explains how her Army/NATO and UN work shaped a mission-led jewelry brand built on storytelling and fair artisan production, plus lessons on resilience,…11 Sep 2026 · 42 min · 17 chapters
What They Changed to Spend 60-70% Less On AdsClove (healthcare footwear) explains how it cut ad spend 60–70% while increasing revenue by changing targeting and creative systems, avoiding “go broad” Meta campaign automation, and using…4 Sep 2026 · 46 min · 22 chapters
How This Brand Grew by Thinking Bigger Than Its SizeHow With Simplicity (clean beauty DTC + wholesale) grew by “thinking bigger than its size,” using owned media, AR try-on during COVID, and relationship-driven affiliate marketing.21 Aug 2026 · 36 min · 18 chapters
The Decisions Behind 3X Revenue Growth in 5 YearsHow Naturepedic achieved 3X revenue growth in five years through ethical brand marketing, influencer-driven UGC, omnichannel expansion, and selective retail growth.14 Aug 2026 · 44 min · 22 chapters
Mid-Day Squares: The Human Side of Brand BuildingMidday Squares’ founder Jake Carls explains “human side” brand building—how to grow a better-for-you afternoon snack brand from a condo kitchen to large-scale retail, while finding the right founder…10 Jul 2026 · 35 min · 14 chapters
The Biggest Lessons From a 3x FounderLessons from Josh Sprave, a 3x DTC founder, on how to grow with organic + PPC, fix measurement, and build retention/brand via ambassadors and post-purchase automation.3 Jul 2026 · 53 min · 19 chapters
The Profit-First Approach to E-Commerce GrowthProfit-first DTC/CPG growth strategy—focus on margins, retention, and customer journey fundamentals instead of “growth at all costs,” with specific metrics and channel guidance.5 Jun 2026 · 40 min · 16 chapters
Form shopify startup to Walmart shelves: building a category leader.How Cheeky (custom nightguards) went from a Shopify DTC startup to becoming a major custom nightguard brand in the U.S., then expanded into Walmart retail (plus other oral-care products), including…1 May 2026 · 32 min · 20 chapters
This brand turned GLP-1 into a listerine strip.Founder Leica Baez explains why she created Sync Wellness, a plant-based alternative to GLP-1 drugs delivered as a Listerine-style sublingual strip.24 Apr 2026 · 43 min · 17 chapters
Why most brands don't connect with their customers (and how to fix it)Why most brands fail to connect with customers—and how Paneros Clothing builds connection through sustainability, transparency, and human storytelling instead of heavy AI.17 Apr 2026 · 36 min · 18 chapters
Avoid These 5 Costly Mistakes in Q2 ScalingHow DTC brands can scale efficiently in Q2 by avoiding five costly mistakes: (1) building revenue plans without calculations/context, (2) treating customer acquisition as only ads, (3) relying on…27 Mar 2026 · 29 min · 11 chapters
The Most Overlooked Growth Lever in E-commerce (And It’s Not Your Ads)How DTC brands can grow without relying on more ads by fixing the “interest high funnel” on-site experience—especially product discovery and product page elements above the add-to-cart button.20 Mar 2026 · 46 min · 26 chapters
Turning a Golf Network Into a Growing E-Commerce BrandIn this episode of *The DTC Insider*, host Brian Roisentul interviews Taylor Artman, co-founder and CEO of Surf & Turf Golf, a golf and lifestyle brand that transitioned from a social club among…13 Mar 2026 · 48 min · 22 chapters
How Weekly Product Drops Helped Scale a Niche BrandIn this episode, host Brian Roisentul interviews Claire Wolfson, co-founder of Bean Goods, an e-commerce brand centered around wiener dogs.6 Mar 2026 · 43 min · 22 chapters
The 2026 Meta Reality CheckIn this episode of *The DTC Insider Podcast*, host Brian Roisentul converses with Meta ads expert Jon Loomer about the significant changes in Meta advertising as we approach 2026.27 Feb 2026 · 55 min · 22 chapters
From Startup to CES Innovation Award WinnerIn this episode of *The DTC Insider*, host Brian Roisentul interviews Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO.20 Feb 2026 · 54 min · 17 chapters
Lessons From $50M+ Brands Navigating Ecommerce ChaosBrian Roisentul - Entrepreneur, Digital Marketer, Co-Founder of BSR Digital13 Feb 2026 · 48 min · 27 chapters
From Homeless to Whole Foods: The Story Behind WhyBarsJay Kinney, founder of YBars, explains how the brand was created from his “monkey bar” chia-based recipes and how he grew it through consistent sampling, wholesale outreach, and farmers markets.7 Nov 2025 · 41 min · 22 chapters
How Jope Is Changing the Game for Pet Health and MobilityJOPE (Joy of Pets) and how a science-based pet supplement brand uses education, customer care, and marketing strategy to grow pet joint and mobility health, plus plans to expand beyond one product.31 Oct 2025 · 45 min · 24 chapters
How to Unlock Growth by Finding Empty BucketsHow DTC brands stuck at a growth plateau can “unlock more buckets” by zooming out from tactics (e.g., Meta ads) to identify empty opportunity areas across acquisition and customer lifecycle.24 Oct 2025 · 15 min · 7 chapters
How to Build a Business That Fits Your LifeBuilding a business that matches your personal life by redefining “vision” and “success” beyond being the biggest or best by industry/revenue.17 Oct 2025 · 8 min · 2 chapters
What 20+ Years and 5 Ventures Teach About ResilienceResilience for DTC entrepreneurs amid rapid change—tariffs (tariff rates cited rising from 3.9% to 179%), supply-chain shocks, and competitive pressure—plus lessons from 20+ years and multiple…3 Oct 2025 · 44 min · 23 chapters
The Lessons Behind Scaling, Exiting, and Rebuilding GoSiliGo Silly’s origin and scaling lessons, including scaling to mass retail, exiting via Evenflow, buying the company back, and rebuilding around its core mission to reduce single-use plastic.19 Sep 2025 · 40 min · 20 chapters
From Backyard Hobby to 18-Year BusinessAdam Vernon, founder of Colorado Ski Chairs (Colorado Ski Furniture), explains how his backyard ski-chair hobby evolved into an 18-year DTC and B2B business by continuously reinventing products,…12 Sep 2025 · 46 min · 22 chapters