Podcast · 48 episodes
The Influence Factor by The Influencer Marketing Factory
by The Influencer Marketing Factory · English
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
Latest episodes
Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)Humanizing marketing in the AI era via creator-led co-creation, purpose, and storytelling; trust, authenticity, and shifting from vanity metrics to profitable growth.23 Sep 2026 · 25 min
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny FarrisHow the San Francisco 49ers use content and storytelling to deepen fan connection and grow beyond “just football,” including April 49ers 4-9 Day, OTA/draft “helmet off” player access, and a…2 Sep 2026 · 24 min
Fiverr’s Shift to Performance-Based Marketing w/ Omer DahanFiverr’s shift from upfront creator payments to performance-based affiliate/creator marketing, emphasizing bottom-line results (conversion/revenue) over vanity video metrics, plus tighter tracking…24 Jun 2026 · 28 min
All episodes
Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)Humanizing marketing in the AI era via creator-led co-creation, purpose, and storytelling; trust, authenticity, and shifting from vanity metrics to profitable growth.23 Sep 2026 · 25 min · 9 chapters
How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny FarrisHow the San Francisco 49ers use content and storytelling to deepen fan connection and grow beyond “just football,” including April 49ers 4-9 Day, OTA/draft “helmet off” player access, and a…2 Sep 2026 · 24 min · 12 chapters
Fiverr’s Shift to Performance-Based Marketing w/ Omer DahanFiverr’s shift from upfront creator payments to performance-based affiliate/creator marketing, emphasizing bottom-line results (conversion/revenue) over vanity video metrics, plus tighter tracking…24 Jun 2026 · 28 min · 8 chapters
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin TormeyHow TripAdvisor/Viator is evolving travel search by partnering with creators to deliver immersive, bookable experiences—especially for Gen Z and millennials—shifting from keyword/SEO search to…3 Jun 2026 · 29 min · 13 chapters
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)How Sargento (via influencer marketing lead Kirby Kennedy) is shifting influencer campaigns from one-off transactional posts to long-term “brand ambassador” partnerships and IRL/community…13 May 2026 · 24 min · 11 chapters
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickHow SHEIN uses creators and community programs to drive trends “at the pace of culture” rather than forecasting and pushing inventory; shifting creator marketing from one-off amplification to…22 Apr 2026 · 26 min · 10 chapters
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossCostco’s word-of-mouth marketing strategy via social media—turning members into creators, using social listening to guide business decisions, and staying disciplined about brand-aligned content (plus…1 Apr 2026 · 26 min · 9 chapters
How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)In this episode of *The Influence Factor*, Alessandro Bogliari interviews Sarah Grosz, Head of Influencer Strategy at Allbirds, focusing on affiliate marketing and creator communities.4 Mar 2026 · 26 min · 11 chapters
Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)In this episode, Alessandro Bogliari interviews Alessandra Catanese, the CEO of Smosh, discussing the brand's evolution and its significant role in the creator economy over the past 20 years.18 Feb 2026 · 28 min · 6 chapters
How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan SullivanIn this episode of The Influence Factor, host Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll.28 Jan 2026 · 26 min · 11 chapters
How Mazda is Building Community-Led Social Media Strategies w/ Emily RuttIn this episode of The Influence Factor, Alessandro Bogliari interviews Emily Rutt, Program Manager of Social Media Marketing at Mazda.7 Jan 2026 · 27 min · 6 chapters
Inside Etsy’s Creator Ecosystem w/ Monty MontaltoAlessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory10 Dec 2025 · 24 min
The New Era of Sports Engagement w/ Will Carafello (NY Mets), CEO and Co-Founder of The Influencer Marketing Factory19 Nov 2025 · 26 min
From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy ParksAlessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory29 Oct 2025 · 32 min
AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)The Influence Factor by The Influencer Marketing Factory1 Oct 2025 · 27 min
The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine WongAlessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, hosts discussions on influencer marketing, social media, the creator economy, and social commerce with industry experts.10 Sep 2025 · 25 min
How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryIn this episode of *The Influence Factor*, host Alessandro Bogliari interviews Jonathan Kolozsvary, the Global Head of Small Business at Visa.20 Aug 2025 · 21 min
Patreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldIn this episode of *The Influence Factor*, host Alessandro Bogliari interviews Paige Fitzgerald, COO of Patreon, discussing the vital role of Patreon in the creator economy, strategies for building…30 Jul 2025 · 24 min
Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)In this episode of *The Influence Factor*, Alessandro Bogliari converses with Pierre-Loïc Assayag, CEO of Traackr, about the future of influencer marketing, pricing transparency, and the need for…9 Jul 2025 · 22 min
Behind HubSpot’s Creator Network w/ Alanah JosephIn this episode of *The Influence Factor*, Alessandro Bogliari interviews Alanah Joseph, Head of Creator Partnerships at HubSpot.18 Jun 2025 · 30 min
How FP Movement Builds Impact w/ Courtney WeisAlessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory28 May 2025 · 27 min
Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanIn this episode of *The Influence Factor*, Alessandro Bogliari engages with Jennifer Healan, the VP of Brand, Content, and Culture at McDonald's US.7 May 2025 · 28 min
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)In this episode, Alessandro Bogliari interviews Olivia Owens, the Creator Partnerships and Business Development Lead at Teachable.23 Apr 2025 · 25 min
Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)In this episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks to Jamie Gutfreund, founder of Creator Vision.9 Apr 2025 · 38 min