



14 episodes
by Phonic Content · English
Building The Brand is a Top 50 business podcast for people who don’t just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn’t surface-level storytelling. This is a tactical break down of real decisions, trade-offs and lessons behind standout brands Past guests include world-renowned business and entrepreneurial figures Gary Brecka, Grant Cardone, Joe Foster, Mark Victor Hansen and John Lee Dumas. Not how to. This is how you.









Jason Graystone argues that net worth tracking doesn’t equal freedom.
11 Nov 2026 · 1h 38m · 37 chapters
The episode discusses how to build and monetize a personal brand (and when not to), why authenticity matters in the creator economy, and how Dom (a behind-the-scenes “brand builder”) helped scale…
4 Nov 2026 · 1h 49m · 33 chapters
Howard Kosky reflects on selling his broadcast PR company for “50 odd million quid,” the emotional “mini grieving process” after exit, and how he planned his next chapter.
28 Oct 2026 · 1h 40m · 42 chapters
How to build a personal brand on Instagram/short-form video using daily content, learning-by-doing, and focusing on conversions and audience fit over raw views.
21 Oct 2026 · 1h 33m · 42 chapters
Guy Phoenix’s rise from flipping £30,000 terrace properties to building luxury “super homes” worth hundreds of millions, turning his name into a luxury brand through escalation, distinctive design…
14 Oct 2026 · 1h 2m · 28 chapters
How to grow a brand with short-form video, using Diary of a CEO-style trailer psychology and selective AI to increase output without losing human storytelling.
7 Oct 2026 · 1h 4m · 20 chapters
Hannah Williams discusses building Tiny Rebel from a small homebrew operation into a brewery scaled to about 120 staff, then stepping away to become a trustee at Alacrity (a Wales-focused…
1 Oct 2026 · 44m · 24 chapters
James Sinclair (Jimbo) discusses building and scaling a UK business empire without giving up equity, using acquisitions, protected leverage (especially freeholds), and strong management.
23 Sep 2026 · 53m · 26 chapters
Tariq Kazemi (co-founder of BaldBro) explains how the brand started as a community for men accepting hair loss, then expanded into a DTC skincare company—especially a matte, SPF gel for bald…
16 Sep 2026 · 1h 19m · 29 chapters
Suhit Amin’s path from teenage YouTuber to building and selling a 7-figure influencer marketing agency before age 25, including how he used early creator relationships as a “trojan horse” to win…
12 Sep 2026 · 1h 45m · 39 chapters
Andrew “Andy” (the host’s guest) tells how he rebuilt his life after losing a £15M reverse-takeover deal at 25, sleeping on his mother’s floor, and later built Novo (protein crisps) and earlier Body…
2 Sep 2026 · 1h 26m · 44 chapters
Sammie Ellard King explains how he went from £24,000 in personal debt and “not knowing what to do” to building Up The Gains, a UK personal finance media brand/app.
26 Aug 2026 · 1h 32m · 31 chapters
How brands can go viral and turn social views into revenue using a “room networking” mindset, consistent live content, less creative control, and performance-focused measurement; also how to forecast…
19 Aug 2026 · 1h 36m · 31 chapters
Anthony Smith, trailer editor for Diary of a CEO (DOAC), discusses how he helped define the DOAC trailer “mini-movie” format, the psychology of imposter syndrome and burnout, and why chasing virality…
29 Jul 2026 · 1h 31m · 29 chapters