Podcast · 362 episodes
Shopify Masters
by Shopify · English
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Latest episodes
The TikTok Live Playbook: How Skimpies Scaled to a $10M ValuationBeth Bentley, former comedy writer/performer (including work tied to Will Ferrell), explains how she invented Skimpies, an organic cotton leggings liner, and scaled it to a $10M valuation using…29 Sep 2026 · 39 min
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear EmpireDesi Perkins discusses transitioning from beauty influencer to self-funded CEO, building her $2.5M eyewear brand (Desi Eyewear), launching Desi Skin, and returning to YouTube while emphasizing…22 Sep 2026 · 35 min
Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to ScaleHow Cozy Earth founder Tyler built a bedding-and-apparel brand from a personal need into a $100M+ revenue, VC-free company by cutting out middlemen, scaling manufacturing across 10–12 countries, and…15 Sep 2026 · 30 min
All episodes
The TikTok Live Playbook: How Skimpies Scaled to a $10M ValuationBeth Bentley, former comedy writer/performer (including work tied to Will Ferrell), explains how she invented Skimpies, an organic cotton leggings liner, and scaled it to a $10M valuation using…29 Sep 2026 · 39 min · 17 chapters
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear EmpireDesi Perkins discusses transitioning from beauty influencer to self-funded CEO, building her $2.5M eyewear brand (Desi Eyewear), launching Desi Skin, and returning to YouTube while emphasizing…22 Sep 2026 · 35 min · 22 chapters
Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to ScaleHow Cozy Earth founder Tyler built a bedding-and-apparel brand from a personal need into a $100M+ revenue, VC-free company by cutting out middlemen, scaling manufacturing across 10–12 countries, and…15 Sep 2026 · 30 min · 18 chapters
Why I Left My Hollywood Dream Job To Become an EntrepreneurMeredith, former VP of Development and Production at Universal Pictures, explains leaving Hollywood to found Little Sleepies, a D2C sleepwear brand.8 Sep 2026 · 27 min · 12 chapters
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle BrandSiblings (co-founded by siblings David Bronke and Eva) builds refillable “candle you keep” products that support slow living, clean ingredients, and long-term fragrance rituals.3 Sep 2026 · 37 min · 20 chapters
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium BuyersCoyuchi’s evolution from a 1991 organic-textile heritage brand into a premium digital/lifestyle empire, and how it converts AI/LLM search traffic into high-intent buyers using storytelling, trust,…31 Aug 2026 · 33 min · 16 chapters
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box PlaybookDerek Jaeger explains how Last Crumb built a premium cookie brand using scarcity “luxury food drops,” celebrity/social virality, and meticulous product/packaging—then evolved into an evergreen model…27 Aug 2026 · 34 min · 18 chapters
Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts YouPaul Rodriguez discusses how he built a lasting legacy beyond pro skateboarding by founding Primitive in 2008, growing it from a Nike-exclusive sneaker shop into a skate/apparel brand, and using a…25 Aug 2026 · 27 min · 10 chapters
The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness PowerhouseNicola Elliott explains how NEOM (founded 2005) scaled from a kitchen-counter essential oil side project into a global wellness brand, using “science of scent therapy,” spa distribution, product…20 Aug 2026 · 37 min · 13 chapters
We Crashed Coachella With Zero Budget and Sold Out in 24 HoursBenji founders Tessa Cohen and Sara Sebastjanska explain how they launched a “better-for-you” bandage brand on a shoestring budget—using research-driven product changes, guerrilla marketing at…18 Aug 2026 · 35 min · 17 chapters
Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing AlgorithmsEthan Glenn explains how he built Every Other Thursday from an Instagram mood board into a bootstrapped, slow-craft apparel and lifestyle brand—without chasing algorithms—plus his approach to…13 Aug 2026 · 41 min · 15 chapters
How This Studio Became the Secret Weapon Behind Fortune 500 GiftingTelescope Studio’s approach to corporate gifting—turning company swag into design-forward, high-quality gifts that employees keep, while supporting local makers.11 Aug 2026 · 29 min · 11 chapters
From Goldman Sachs to HGTV: How Galey Alix Rebuilt Her Life Through DesignGaley Alix’s pivot from a 13-year Goldman Sachs career to HGTV-style home renovations, building Gailey Alex Design through viral video, and turning that attention into retail/ecommerce via Shopify…6 Aug 2026 · 47 min · 25 chapters
Avocado Green: The Organic Mattress Brand That Built Its Own Supply ChainVy Nguyen, co-CEO of Avocado Green Brands, explains how his family rebuilt a mattress business from scratch, why Avocado pursued direct-to-consumer and later expanded wholesale/experience centers,…4 Aug 2026 · 32 min · 16 chapters
How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success StoriesHow Magnetic Me (founded 2010) turned a painful diaper-change problem into a baby-to-adult clothing brand using patented magnetic closures, built via R&D, word-of-mouth, community, and profitable…30 Jul 2026 · 36 min · 21 chapters
The Skin Care Brand That Refused To Compromise for 30 YearsOsea founder Melissa Palmer explains how her family’s “clean/won’t-put-it-on-my-body” skincare mission scaled into a $100M+ wellness brand, and how D2C, paid ads, TikTok Shop, and AI-driven commerce…28 Jul 2026 · 39 min · 20 chapters
Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital WorldBranding for the AI era—how to build differentiation when AI makes marketing easier, why brand equity and trust matter (especially in health/wellness), and why “retail readiness” and front-of-pack…23 Jul 2026 · 32 min · 17 chapters
How The Black Tux Solved Formal Wear's Biggest ProblemAndrew Blackmon explains how The Black Tux disrupted men’s formalwear rental by fixing fit, quality, and delivery—then expanded into retail and omnichannel growth.21 Jul 2026 · 34 min · 19 chapters
How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not PressureMarlyn Schiff explains how she grew Marlyn Schiff Jewelry from a kitchen-table hobby in Manhattan into a 7-figure brand sold in about 2,000 stores, emphasizing selling passion over pressure,…16 Jul 2026 · 33 min · 17 chapters
How a $5,000 Grant Snowballed Into a Dr. Dre PartnershipProsperity Market’s origin and growth—from a $5,000 grant and pop-up farmers markets during the pandemic to a 48-foot mobile “half food truck, half farmers market” trailer—and how community-first…14 Jul 2026 · 51 min · 29 chapters
How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing ChannelHow Dagny Dover (founded 2013; 13 years in market) built growth mainly through word of mouth and customer-first product design, then scaled via wholesale and selective partnerships rather than heavy…9 Jul 2026 · 35 min · 20 chapters
The Beauty Brand Playbook Behind Lore's Successful LaunchMelanie Bender, founder/CEO of Lore, explains how she’s reinventing fragrance by prioritizing emotion (“beauty you feel” over how you look), building a luxury brand with accessible pricing, and…7 Jul 2026 · 37 min · 15 chapters
How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply ChainFusion Sportswear explains how it achieves high performance and near-perfect inventory outcomes by controlling its supply chain and using data-driven iteration.2 Jul 2026 · 30 min · 13 chapters
How Brightland Became The Olive Oil Brand Beloved by Press and RetailersFounder Aishwarya Iyer explains how Brightland became a press- and retailer-beloved olive oil brand, and shares leadership/self-care lessons from building it.30 Jun 2026 · 44 min · 22 chapters