



33 episodes
by CJ Gustafson · English
Run the Numbers is a business podcast about financial metrics and business models for CFOs, aspiring CFOs, finance leaders, and ambitious people operating tech startups. Hosted by CJ Gustafson, CFO and writer of Mostly Metrics, the show shares lessons, frameworks, and operator insights from the trenches as a tech exec. Think of it as a playbook for the things CJ wishes he knew earlier in his career, covering SaaS metrics, annual budgeting, forecasting, headcount, equity, dilution, fundraising, and the decisions that drive performance and growth.









How CFOs can use unit economics and a “profit whale” chart to identify which customers drive most gross profit, avoid over-focusing on cost-cutting, and improve pricing and product decisions.
12 Nov 2026 · 1h 3m · 21 chapters
QuantumScape’s CFO Kevin Hettrich discusses how to fund and manage a long, uncertain path to commercializing solid-state lithium-metal batteries—focusing on capital allocation, “saying no,” speed of…
9 Nov 2026 · 48m · 19 chapters
Greenhouse CFO Paul Todgham explains how AI is distorting hiring economics and trust, creating an “AI doom loop” (more applications, more screening, more AI-assisted noise/fraud), and how finance…
5 Nov 2026 · 51m · 25 chapters
The episode discusses AI pricing and packaging, focusing on who pays for AI tokens/inference costs as venture subsidies fade.
3 Nov 2026 · 18m · 7 chapters
Investors’ “hierarchy of metrics” and how to detect fake or misleading numbers (e.g., EBITDA adjustments, token usage, downloads), especially in AI software.
2 Nov 2026 · 56m · 16 chapters
The episode is a “S1 breakdown” of Anthropic’s IPO filing and what it implies about growth, pricing, profitability, risks, and valuation.
27 Oct 2026 · 47m · 20 chapters
How go-to-market planning and sales org design must change for consumption-based pricing, where value realization (customer usage) is the “moment of truth,” planning becomes continuous (“always be…
26 Oct 2026 · 51m · 18 chapters
Craig Bealmear, CFO of Oklo, discusses leading a capital-intensive nuclear startup—how to forecast and hire for the future, manage cash vs.
22 Oct 2026 · 33m · 12 chapters
Finance’s “ChatGPT moment” for AI agents, using MCP, plus how to structure a CFO tech stack with headless agents, orchestration (Harness), deterministic application layers, and governance/audit…
20 Oct 2026 · 19m · 7 chapters
Erica Dorfman, CFO of Brex, discusses trust-based finance, what “being good during a crisis” means, Brex’s response to the SVB collapse, and how Brex decided to move away from lending toward…
19 Oct 2026 · 50m · 19 chapters
How AI is forcing CFOs to rethink business measurement by introducing “return on compute” (ROC)—treating compute/tokens as a budget line item with definitions, controls, and reporting like CAC/LTV or…
15 Oct 2026 · 38m · 15 chapters
Heidi Robinson, former Food52 CFO/COO, recounts how Food52 (Food52 Inc.
12 Oct 2026 · 48m · 26 chapters
Robinhood CFO Shiv Verma explains “refounding” (2022–23) and how it changed decision-making, org structure, and capital allocation.
8 Oct 2026 · 1h 7m · 21 chapters
How AI token/inference costs are forcing companies to rethink budgeting, ownership of spend, and pricing—moving from “experimentation budgets” to material, usage-based variable costs that behave…
6 Oct 2026 · 15m · 4 chapters
Emily Man (Primary Venture) explains where value accrues in the AI stack and why owning proprietary data/context is a competitive moat as software becomes “headless” and AI diffuses into everyday…
5 Oct 2026 · 54m · 20 chapters
Zuora CFO Todd McElhatton discusses pricing and monetizing AI, budgeting token costs vs headcount, and how AI changes software value, implementation speed, and finance workflows.
1 Oct 2026 · 48m · 22 chapters
LiveRamp’s CFO Lauren Dillard explains how pricing strategy should be a business strategy (not just margin math), how she rebuilt LiveRamp’s pricing model from scratch, and why storytelling,…
28 Sep 2026 · 50m · 20 chapters
N-Scale’s IPO filing (NYSE ticker NSCL) and “NeoCloud” business model—renting AI GPUs via long take-or-pay contracts tied to power/data-center buildout.
24 Sep 2026 · 34m · 14 chapters
How media companies monetize attention and how monetization models (ads, subscriptions, licensing/IP, events, data) map to durability, scalability, and deal multiples; includes discussion of AI/LLM…
21 Sep 2026 · 51m · 22 chapters
How to maximize value and avoid pitfalls when selling a company, using Rick Smith’s “Smitty’s Law” (anything that can go wrong in diligence will be uncovered).
17 Sep 2026 · 1h 7m · 24 chapters
Nigel Glenday (Masterworks CFO/COO) explains how he uses AI agents and “context engineering” to automate finance and operations, arguing AI increases productivity and workload rather than eliminating…
14 Sep 2026 · 46m · 18 chapters
The episode breaks down Aura’s S-1 IPO filing for its Oura Ring (NASDAQ: OURA), explaining how a sensor ring became a $1.4B trailing-12-month business.
10 Sep 2026 · 34m · 16 chapters
How 20 years of software investing informs AI-era strategy: cloud and AI as platform shifts, evolving moats, management/technical leadership, and how to fund and measure durable AI advantages (not…
7 Sep 2026 · 52m · 18 chapters
Leadership and delegation for finance/CFO leaders—how to avoid “hero/villain” narratives, don’t backfill immediately, don’t become indispensable, and delegate with broad directives plus specific…
3 Sep 2026 · 1h · 22 chapters