


17 episodes
by Breaking and Entering Media · English
This is it. The last advertising podcast to ever be made. After interviewing 600 of advertising’s best, Geno Schellenberger is finally trying to quit. One final guest. One final episode. Until next week. For the ad sickos. A Breaking and Entering Media production.





Nico Poalillo discusses how to get hired and build a creative career, using his path into advertising and his current role at General Motors.
11 Nov 2026 · 35m · 12 chapters
How great brands earn attention by building “the world around” the brand—using partnerships, content, product ecosystems, and culturally meaningful storytelling to make people care amid constant…
4 Nov 2026 · 24m · 13 chapters
The future of advertising as “branded entertainment” that earns attention through audience resonance, not interruption.
28 Oct 2026 · 31m · 13 chapters
Keith Cartwright, ad creative leader and founder of Cartwright, argues that advertising is still a viable career despite industry shrinkage and AI.
21 Oct 2026 · 29m · 12 chapters
Taste, algorithms, and how to build conviction/POV in advertising; using conversations and “touching grass” to avoid being narrowed by feeds; practical advice for breaking into ad roles (especially…
14 Oct 2026 · 34m · 13 chapters
Joanna D’Avanzo, senior professional lecturer of advertising at Marist, discusses her “know a little about a lot” creativity philosophy, how AI changes (but doesn’t replace) creative thinking, and…
7 Oct 2026 · 29m · 13 chapters
What advertising schools should teach in the age of AI—what fundamentals stay constant (brand building, creative fundamentals, iterative concepting) and how to use GenAI without producing “average”…
30 Sep 2026 · 30m · 15 chapters
Nicolette Gatewood explains why breaking into advertising is harder than ever—due to a shrinking, contracting job market—and how BLAC (Building Leaders and Creators) helps Black and underrepresented…
23 Sep 2026 · 32m · 16 chapters
Nick Gallo (Loop Agency) explains how he built Loop around nonstop creation, fast ideation-to-shipping, and making “group chat worthy” work that breaks behavior.
16 Sep 2026 · 31m · 19 chapters
How advertising agencies should work with creators; the need to educate brands/clients on creator marketing, choose the right creator types for campaign goals, and build partnerships with clear…
9 Sep 2026 · 31m · 14 chapters
Whether a liberal arts education is the best path into advertising as generative AI makes idea execution easier; how to balance specialization with broad learning, brand-building, and AI literacy.
2 Sep 2026 · 29m · 18 chapters
Shinola’s brand reintroduction and new campaign anchored on its Run Well watch, using storytelling to shift focus from product specs to an emotional relationship with time; includes lessons on value…
26 Aug 2026 · 27m · 12 chapters
Adam Lynn, CEO of Breakaway Music Festival, explains how he built the largest independent touring music festival in the US through grassroots college-market growth, local partnerships, and post-COVID…
19 Aug 2026 · 25m · 10 chapters
Jonathan Ogle (Infinite Agency founder/principal) discusses breaking into advertising without prior agency experience, hiring and interviewing tactics, using AI as a tool, and how integrated…
12 Aug 2026 · 33m · 15 chapters
The episode focuses on “end cards” (the last 3–5 seconds of commercials) and why they’re often the most important brand impression.
5 Aug 2026 · 28m · 14 chapters
The host announces the “Last Advertising Podcast,” framing it as the final episode of the Breaking and Entering Advertising Podcast, while joking that it’s only “until next week.” Guest backgrounds:…
4 Aug 2026 · 2m
Courtney Williams, newly Chief Growth Officer and Partner at The Variable (after Martin Agency), discusses how to advance a career in advertising when hard work alone isn’t enough—especially in new…
29 Jul 2026 · 29m · 13 chapters