Beyond Marketing - The Podcast. cover art
Podcast · 25 episodes

Beyond Marketing - The Podcast.

by MG Empower · English

We believe marketing isn’t just about brands, it’s about the people behind them. Beyond Marketing, The Podcast is a space to uncover their stories. The ones built on career pivots, lived challenges, bold bets, cultural roots, and moments of clarity. We bring together the voices shaping the future, marketers, creators, founders, and storytellers, to share the truths that don’t make the press releases. Unfiltered, human, real. Because in an industry obsessed with the next big trend, we pause to ask: Who’s really behind it all? And in that question, we reveal what truly goes #BeyondMarketing.

Latest episodes

All episodes

S6 Ep 17 | How to Reinvent Yourself After Your Biggest Success Ft. Daniella Helayel fashion Designer & Creative ConsultantReinventing yourself after major success, using Daniela Helayel’s career arc as a case study in fashion entrepreneurship, risk-taking, and resilience—plus her charity work and plans to relaunch ISSA.1 Oct 2026 · 43 min · 17 chapters
S6 Ep 16 | Behind Dove's Most Iconic Campaigns Ft Firdaous El Honsali, Chief Marketing Officer Noli & Former Global Dove Vice-PresidentThe episode explores how Dove’s iconic “real beauty” campaigns were built from deep emotional insight and how beauty brands can balance purpose with product performance.18 Sep 2026 · 58 min · 27 chapters
S6 Ep 15 | Why Exceptional Starts with Uncompromising Standards Ft Bernardo Vasconcelos, Founder of BCO HairBernardo Vasconcelos explains how uncompromising standards, trust, and craftsmanship built his global reputation—from childhood hair entrepreneurship in Brazil to founding BCO Hair and scaling via…27 Aug 2026 · 1 h 4 min · 27 chapters
S6 Ep 14 | The Unexpected Story Behind Humble Crumble Ft. Founder Kim InnesFounder Kim Innes explains how Humble Crumble turned a classic British dessert into a global, social-media-friendly brand—starting with alcohol-infused pop-ups, iterating via customer feedback,…13 Aug 2026 · 53 min · 24 chapters
S6 Ep 13 | How a Disability Led Her to Luxury Fashion ft. Niamh O'Donoghue, Head of Content, Stella McCartney.Niamh O’Duro-Hu (Head of Content, Strategy and Social Media at Stella McCartney) discusses how a life-changing disability led her to luxury fashion storytelling, and how to succeed in social media…30 Jul 2026 · 41 min · 14 chapters
S6 Ep 12 | The Psychology of Space: How ELLE Decor A-List Architect Juliana Vasconcellos Designs ExperiencesThe episode explores “the psychology of space” and emotional design—how architecture and interior design shape feelings, connection, and behavior through light, proportion, context, materials, and…16 Jul 2026 · 36 min · 13 chapters
S6 Ep 11 | The Founder Whisperer: Ivan Fernandes on Why Marketing Agencies Thrive, And Others Don’t.Ivan Fernandes argues the traditional marketing agency model is broken and explains why independent agencies can thrive now.2 Jul 2026 · 59 min · 23 chapters
S6 EP 10 | The Lessons Nobody Teaches You About Leadership Ft Vanessa Kingori (Ex-Google)Leadership lessons from Vanessa Kingori’s career across fashion media and technology, emphasizing being a “human being,” adaptability, resilience as a leader, and building personal IP in the AI era.19 Jun 2026 · 1 h 3 min · 20 chapters
S6 Ep 9 | Visualisation Is the Secret of the Top 0.1% Ft Maya Raichoora, UK's #1 Mental Fitness CoachMaya Raichoora explains how “visualisation” works as a daily neurological mental-training skill (not just manifestation).4 Jun 2026 · 52 min · 19 chapters
S6 Ep 8 | When Creativity Becomes Spiritual Ft Lady Barbara, Award-Winning Creative DirectorLady Barbara Ayossier discusses how creativity becomes spiritual—rooted in empathy, observation, and “divine” inspiration—while addressing confidence, authenticity, AI’s limits, social media…21 May 2026 · 43 min · 26 chapters
S6 Ep 7 | Why Brands Get Purpose Wrong Ft Tatiana Alonso CEO @Gerando Falcões InternationalBrands and purpose in philanthropy—how to do it as governance, not marketing; why long-term, risk-taking partnerships matter; and how Gerando Falcões tackles poverty in Brazilian favelas using a…7 May 2026 · 36 min · 16 chapters
S6 Ep 6 | Behind Demi Moore & Kérastase Era Ft. Matthew Spiteri, L’OréalMatthew Spiteri (Kerastase/L’Oréal) explains global brand advocacy and how Kerastase drives “always-on” conversation through 360 messaging, human connection (salon + events), content/influencers, and…16 Apr 2026 · 38 min · 21 chapters
S6 Ep 5 | You Can Have It All, Just Not at the Same Time Ft. Georgia Dayton | Beyond Marketing, The PodcastGeorgia Dayton discusses motherhood + career without “glossy” denial, modern leadership, and building community through storytelling; she also explains how her podcast led to a parent-focused…2 Apr 2026 · 37 min · 11 chapters
S6 Ep 4 | Now It’s My Time: Gabrielle Figueiredo on Reinvention, Motherhood & Life Beyond ArsenalNow It’s My Time: Gabrielle Figueiredo on Reinvention, Motherhood & Life Beyond Arsenal19 Mar 2026 · 38 min · 18 chapters
S6 Ep 3 | Building brands through emotion, culture and music | Bianca Franklin, H&M’s Global Music LeadBuilding Brands Through Emotion, Culture, and Music5 Mar 2026 · 46 min · 22 chapters
S6 Ep 2 | You Can Never Lose by Giving: Juliet Mayhew on Purpose, Growth & ImpactIn this episode, Maira Genovese, CEO and Founder of MG Empower, interviews Juliet Mayhew, an entrepreneur and philanthropist.19 Feb 2026 · 43 min · 20 chapters
S6 Ep 1 | Sir Martin Sorrell: Setting the Record Straight on Work, AI, and What’s NextIn this episode of Beyond Marketing, Maira Genovese, CEO and Founder of MG Empower, converses with Sir Martin Sorrell, a significant figure in modern marketing, known for founding WPP and currently…29 Jan 2026 · 44 min · 24 chapters
S5 Ep 9 | It’s Not Just Luck: The Strategy Behind Winning 160 Cannes LionsMaira Genovese, Founder & CEO of MG Empower8 Jan 2026 · 36 min · 18 chapters
S5 Ep 8 | Disrupting the Beer Industry with Cannes-Winning Creativity: Ligia Patrocinio, Global Head of Desperados at HeinekenIn this episode, host Maira Genovese interviews Ligia Patrocinio, the Global Head of Desperados at Heineken.27 Nov 2025 · 56 min
S5 Ep 7 | From Tocantins to Unilever CMO: Tati Lindenberg on How Dirt Is Good Is Driving Social Change.Newly appointed CMO of Home Care at Unilever6 Nov 2025 · 59 min
S5 Ep 6 | No Plan B: How Bita Jedo Built Her Way to Forbes 30 Under 30In this episode of *Beyond Marketing*, host Maira Genovese interviews Bita Jedo, a remarkable individual whose journey from humble beginnings to being featured in Forbes 30 Under 30 is both inspiring…16 Oct 2025 · 48 min
S5 Ep 5 | Can Circular Fashion Beat Fast Fashion? Inside Depop’s Bold Mission with Steve DoolDepop’s mission to make circular (secondhand) fashion as appealing as fast fashion, and how Depop uses community-led marketing, editorial storytelling, search trends, and selective AI to drive impact.22 Sep 2025 · 54 min · 21 chapters
S5 Ep 4 | How GRIND’s Brand Director Went from Glamour to Shaping Culture, One Coffee at a Time.Stacey, brand director at Grind (London coffee brand), discusses her cross-industry marketing journey (Conde Nast, Urban Outfitters, BuzzFeed) and how Grind builds culture through sustainability,…27 Aug 2025 · 46 min · 20 chapters
S5 Ep 3 | From Ecuador to the world: Coca-Cola's EU CMO Journey That’s Redefining Global Marketing.Javier Meza’s journey from Ecuador to Coca-Cola’s EU CMO role, and how he leads global marketing through “experience-based marketing,” curiosity, and leadership practices (self-leadership, leading…29 Jul 2025 · 57 min · 21 chapters