Podcast · 142 episodes
Future of Consumer Marketing
by The Global Talent Co. · English
The future of consumer marketing is brought to you by The Global Talent Co.
Latest episodes
1 Million Downloads. Zero Ad Spend. Aja Beckett on Building the #1 GLP1 App From a Reddit Post.Aja Beckett explains how she built Shotzi, a GLP-1 companion app that helps users manage weekly injections, track treatment, and stay on track—reaching 1M+ downloads without ad spend.3 Jun 2026 · 25 min
30 People. 1,300 Stores. Every Sport Imaginable. Inside the Marketing Machine at Lids.How Lids (Lids Inc.) markets licensed sports headwear and expands into categories like customization, trading cards, and loyalty, using “hot market” timing, diversified media, and selective AI.3 Jun 2026 · 24 min
If You Can Take a Two-Week Vacation and Not Open Your Laptop, the Company Is WorkingHow Pets Deli rebuilt operations and decision-making from a small D2C startup to a larger, profitable company, and what signals show the business is healthy (ownership, stable structure, unit…20 May 2026 · 32 min
All episodes
1 Million Downloads. Zero Ad Spend. Aja Beckett on Building the #1 GLP1 App From a Reddit Post.Aja Beckett explains how she built Shotzi, a GLP-1 companion app that helps users manage weekly injections, track treatment, and stay on track—reaching 1M+ downloads without ad spend.3 Jun 2026 · 25 min · 12 chapters
30 People. 1,300 Stores. Every Sport Imaginable. Inside the Marketing Machine at Lids.How Lids (Lids Inc.) markets licensed sports headwear and expands into categories like customization, trading cards, and loyalty, using “hot market” timing, diversified media, and selective AI.3 Jun 2026 · 24 min · 14 chapters
If You Can Take a Two-Week Vacation and Not Open Your Laptop, the Company Is WorkingHow Pets Deli rebuilt operations and decision-making from a small D2C startup to a larger, profitable company, and what signals show the business is healthy (ownership, stable structure, unit…20 May 2026 · 32 min · 19 chapters
You're Paying People to Buy Your Product. Here's How Rita Zahir Found OutUnique Vintage VP Rita Sahir argues marketers should optimize for profit, not just ROAS, by building customer segmentation and product-level contribution margin into ad targeting—because algorithms…27 Apr 2026 · 24 min · 12 chapters
Less Mustache, More Grown Up: How Lyft Rebranded Without Losing Its SoulLyft’s rebrand and brand strategy as it matures from ride-sharing into a broader “global mobility platform,” plus how its creative team is using AI.20 Apr 2026 · 27 min · 9 chapters
Wait, This Is Made From Chicken Breast?Wild’s marketing strategy for its 100% all-natural chicken breast chips (no potato), including how to communicate the “chicken chip” concept, drive trial, and build awareness across major retailers…16 Apr 2026 · 19 min · 15 chapters
We Sell Smokeless Fire Pits. But Really We Sell TogethernessSolo Brands’ marketing strategy for Solo Stove (smokeless fire pits) and the broader “backyard togetherness” lifestyle brand, including AI use in media/analytics and experiential campaigns to fight…10 Apr 2026 · 25 min · 14 chapters
From Farmer's Market to 16,000 Stores: Malk Organics' No-Filler Growth StoryJason Bronstad, CEO of Malk Organics, explains how the “no-filler” organic plant-based milk brand scaled from a farmer’s market to being stocked in 16,000+ U.S.1 Apr 2026 · 22 min · 16 chapters
From WWE to Trading Cards: Building the Low-Fee Marketplace Collectors DeserveRob Kligman, CEO/founder of Collectible Lane, explains a low-fee, collector-first marketplace for graded collectibles.23 Mar 2026 · 27 min · 16 chapters
AppLovin, AI Bowls, and the Measurement Stack Running Ollie’s GrowthOllie’s subscription dog food growth strategy and how its “measurement stack” uses AI for personalized feeding and in-app health check-ins, plus marketing channel performance and budget measurement.23 Mar 2026 · 26 min · 14 chapters
Pants Science, Physical Catalogs, and the Return of Analog MarketingMarine Layer’s marketing strategy—brand voice, analog channels, and “real” storytelling—plus an example digital campaign (“Pant Science”) and how AI is used mainly for back-end efficiency.20 Mar 2026 · 29 min · 13 chapters
Kate Gagnon: Why Organization Is an Operating System, Not an Instagram MomentKate Gagnon, VP of Marketing at Neat Method17 Mar 2026 · 31 min · 14 chapters
Stop Optimizing for CAC. Start Optimizing for LTVChief Revenue Officer (CRO) at Typeform10 Mar 2026 · 27 min · 15 chapters
The Brand That Turned Poop Jokes Into a $308M BusinessExploring the future of consumer marketing with insights from industry experts.10 Mar 2026 · 26 min · 15 chapters
If the First Idea Doesn’t Offend You, Push HarderThe podcast discusses the evolution and future of consumer marketing, showcasing industry insights and experiences from leading professionals.10 Mar 2026 · 33 min · 13 chapters
How Bala Got Kim Kardashian Without Spending a DollarIn this episode, Max Kislevitz, the co-founder of Bala, shares the journey of building a design-led fitness brand from scratch, including how they gained celebrity endorsements without significant…10 Mar 2026 · 25 min · 16 chapters
How 127 Hotel Rooms Became a Daily Sales ChannelHow 127 Hotel Rooms Became a Daily Sales Channel5 Mar 2026 · 26 min · 10 chapters
Why Outdoor Marketing's Aspirational Default Is a TrapJohn St. Juliana, SVP of Marketing at [Backcountry](http://www.backcountrycorp.com/)5 Mar 2026 · 27 min · 13 chapters
When Brand and Performance Marketing Collide[Yulia Popyk](https://www.linkedin.com/in/yuliia-popyk/), Head of Brand at [Petcube](http://petcube.com/)5 Mar 2026 · 29 min · 17 chapters
From 50 to 1,000 Clients: The Revenue Factory ModelMads Wedderkopp, Chief Revenue Officer at Flowbox4 Mar 2026 · 30 min · 16 chapters
The Hyperlocal Content Gap Franchise Brands IgnoreThe future of consumer marketing is brought to you by The Global Talent Co.27 Feb 2026 · 22 min · 12 chapters
From Medtech to Public Safety: A Category Reframe That WorkedFrom Medtech to Public Safety: A Category Reframe That Worked26 Feb 2026 · 42 min · 23 chapters
5,000 to 500K Units: Retail Demo Strategy That ScaledIn this episode of The Future of Consumer Marketing, host Andres Figueira interviews David Lee, Co-founder and CEO of Nex.26 Feb 2026 · 33 min · 20 chapters
Building Word-of-Mouth in a Category Nobody Talks About[Jazmyn Williams](https://www.linkedin.com/in/jazmynsingleton/), Vice President of Brand at [The Honey Pot Company](http://www.thehoneypot.co)25 Feb 2026 · 32 min · 16 chapters