Podcast · 142 episodes
Future of Consumer Marketing, page 2
by The Global Talent Co. · English
The future of consumer marketing is brought to you by The Global Talent Co.
All episodes, page 2
Brand Worlds vs. Brand Logos: What Actually Drives LoyaltyIn this episode of Future of Consumer Marketing, host Andres Figueira engages with Ben Hudson, a Brand Marketing & Business Development Consultant, about the evolving landscape of consumer marketing.25 Feb 2026 · 29 min · 12 chapters
Why AI Makes Your Brand Sound Like Everyone ElseWhy AI Makes Your Brand Sound Like Everyone Else25 Feb 2026 · 23 min · 13 chapters
Marketing AAA Games: Why Positioning Beats AdvertisingIn this episode of "Future of Consumer Marketing," host Andres Figueira interviews Pierre Miazga, the Studio Marketing and Communications Director at Ubisoft Bordeaux.24 Feb 2026 · 33 min · 21 chapters
Reddit, YouTube & Fresh Content: The AEO PlaybookReddit, YouTube & Fresh Content: The AEO Playbook23 Feb 2026 · 24 min · 12 chapters
No Retainers, No Contracts: Performance-Only Agency ModelIn this episode, host Andres Figueira interviews Nadim Kuttab, CEO and Co-Founder of Xevio, a performance-based native advertising agency.23 Feb 2026 · 33 min · 16 chapters
Studying Attention Economics: Platform Strategy for MarketersExploring the evolution and future of consumer marketing.20 Feb 2026 · 27 min · 10 chapters
From Music Producer to Marketing CEO: Domain ExpertiseFounder and CEO of [InboundAV](https://inboundav.com)20 Feb 2026 · 29 min · 16 chapters
Breaking Through LinkedIn's Noise: A Systematic ApproachIn this episode of *Future of Consumer Marketing: Masterclass Edition*, host Andres Figueira interviews Scott Leff, the founder of Leff Communications, a content marketing agency that has grown from…20 Feb 2026 · 30 min · 15 chapters
From Fashion to SaaS: Humanizing Technical Products[Dimitra Papastathi](https://www.linkedin.com/in/dimitra-papastathi/), Head of Creative Design at [Typeform](http://typeform.com)19 Feb 2026 · 31 min · 12 chapters
Scaling D2C Brands: YouTube, Amazon, Retail MeasurementScaling D2C Brands: YouTube, Amazon, Retail Measurement19 Feb 2026 · 33 min · 11 chapters
How AI Trained on 75M Tickets Optimizes Event MarketingIn this episode, host Andres Figueira interviews Markus Hetzenegger, Founder & CEO of NYBA Media.19 Feb 2026 · 23 min · 10 chapters
Building mainstream appeal while maintaining community authenticityRoxy Young, Former Chief Marketing & Consumer Experience Officer at Reddit17 Feb 2026 · 25 min · 9 chapters
From Tech to Beauty: Scaling Without Owned Retail LocationsScaling Without Owned Retail Locations9 Feb 2026 · 26 min · 18 chapters
Turning an IPO Into a Multi-Week Demand Gen CampaignThe future of consumer marketing is brought to you by The Global Talent Co.23 Jan 2026 · 30 min · 18 chapters
Private Label Marketing: When Consumers Don't Know Your BrandSarah Qualters, VP of Marketing at Rack & Riddle Custom Wine Services22 Jan 2026 · 29 min · 19 chapters
How Pluto TV Wins Niche Communities Without Ad SpendIn this episode, host Andres Figueira interviews Isabella Sobieski, the Director of Brand and Marketing at Pluto TV, a free streaming service competing in the crowded entertainment space.22 Jan 2026 · 34 min · 9 chapters
Marketing Crypto Casinos: Trust Over Traditional AdsHow BetHog, a crypto casino/sportsbook, builds trust and grows using crypto-native marketing (on-chain targeting, wallet data) despite heavy ad and licensing restrictions; also how AI is used in…29 Dec 2025 · 30 min · 14 chapters
Launching New Services Free: The Comp-to-Scale ModelHow Blue Tusker differentiates in a noisy agency market by offering true full-service e-commerce marketing across Amazon/marketplaces and D2C, using a “comp-to-scale” model to trial new services…23 Dec 2025 · 26 min · 11 chapters
How a 9-Person Team Competes With Lancôme & MaybellineHiccup’s marketing strategy for competing with legacy beauty brands (Lancôme, Maybelline) using consistency, community, and creative excellence—while staying 100% vegan and cruelty-free.17 Dec 2025 · 26 min · 11 chapters
Marketing Destinations, Not Products: Hospitality PlaybookHow boutique Colorado hotels should market “destinations” (Durango/Manitou Springs experiences) rather than the property itself, using storytelling, user-generated content, and local operations.17 Dec 2025 · 27 min · 13 chapters
Why Soccer Fans Don't Convert: Targeting Beer Drinkers InsteadPhoenix Rising FC’s marketing strategy for a second-division soccer team—why they convert non-soccer fans (e.g., beer drinkers) by selling a “best live soccer experience,” not just matchups.12 Dec 2025 · 32 min · 15 chapters
90-Day Sprints: Guaranteeing 2x Revenue Growth for DTC BrandsH Street Digital’s 90-day sprint method for scaling DTC brands via paid digital advertising, with a performance guarantee and a “theory of constraints” audit to find the biggest bottleneck.12 Dec 2025 · 30 min · 15 chapters
How Volcano Flowers Disrupted a $9B Industry With $13KHow The Bouqs Company disrupted the $9B floral industry with direct-to-consumer, farm-to-door delivery, flat pricing, and a brand story (“volcano flowers”) to replace a multi-layer supply chain.11 Dec 2025 · 30 min · 17 chapters
Clinical Testing as Marketing: 11 Doctors vs Ingredient TrendsVeracity founder Ali Egan discusses “clinical testing as marketing” for a doctor-backed, plant-based brand focused on root-cause metabolic health, competing with GLP-1 weight-loss drugs and other…11 Dec 2025 · 31 min · 15 chapters