Podcast · 142 episodes
Future of Consumer Marketing, page 3
by The Global Talent Co. · English
The future of consumer marketing is brought to you by The Global Talent Co.
All episodes, page 3
AI for Prototyping, Humans for Launch: Hyperice's PlaybookHyperice’s recovery technology and marketing playbook, from its origin with Kobe Bryant to scaling globally using education, UGC, and AI-assisted prototyping.11 Dec 2025 · 26 min · 15 chapters
200K Customers With 9 Employees: AI-Powered Lean GrowthLaughland’s AI/ML-driven personalized teeth whitening kit that mimics a dentist’s experience, priced far below in-office whitening, plus how they educate consumers and scale with lean operations.10 Dec 2025 · 31 min · 17 chapters
Why China Still Wins Manufacturing (It's Not Labor Costs)Why China still dominates manufacturing, and how The Studio helps brands find the right factories (trust and curation, not labor-cost arbitrage).10 Dec 2025 · 26 min · 11 chapters
Beating Plastics: Platform Strategy for Sustainable BrandsSimply Fiber’s platform strategy to replace plastics with natural fiber-based materials that can scale like plastic manufacturing. Guest: Phil Cohen, Chief Operations Officer at Simply Fiber; U.S.5 Dec 2025 · 35 min · 14 chapters
Demand Generation vs Capture: Rethinking Paid SocialHow Coterie (premium baby diapering and baby care) wins paid social by generating demand, then capturing it via Google—plus how AI improves CX, conversion, and lifecycle personalization.4 Dec 2025 · 28 min · 13 chapters
From Product-First to Full-Funnel: A 12-Year EvolutionRinse’s 12-year evolution from “product-first” dry cleaning/laundry to full-funnel marketing, built around trust, category creation, and technology-enabled operations.4 Dec 2025 · 27 min · 12 chapters
Building the Future of Headphones: Creating New Hardware CategoriesSonical founder/CEO Gary Spittle discusses building “hearing computers” (ear-worn hardware + software) to create a new headphone category where users control features, plus Sonical’s B2B licensing…3 Dec 2025 · 14 min · 5 chapters
From 100 Videos to 2,000: How Echelon Scaled Content ProductionEchelon’s scaling of fitness content production from an initial goal of 100 videos to 2,000 pieces per month, and how the company builds AI-enabled fitness hardware and partnerships.3 Dec 2025 · 19 min · 13 chapters
Category Creation: Selling Premium Products Nobody Knows They Want w/ Saatchi Art’s Sarah MellerCategory creation and demand generation for premium, one-of-a-kind original art—how Saatchi Art markets to people who don’t yet know they want art, while maintaining luxury value.2 Dec 2025 · 26 min · 15 chapters
How Sports Teams Market to Fans, Not CustomersHow Baskonia Alaves Group markets sports brands to “fans” (not customers), manages digital marketing across basketball and football, and drives revenue via season tickets, tickets, and merchandising.26 Nov 2025 · 32 min · 15 chapters
Targeting Gen Z and 40-Year-Olds With One Health BrandEloHealth’s CEO Ari Tulla explains how the company uses at-home blood biomarker testing plus AI coaching to design personalized nutrition/supplements that complement medical and lifestyle treatments…26 Nov 2025 · 35 min · 15 chapters
AI With Guardrails: Designing Tech for Sensitive MarketsHow Blue Fever uses “AI with guardrails” to support youth mental health in sensitive, low-acuity cases, while triaging to clinical care and crisis resources; also discusses misconceptions about Gen…26 Nov 2025 · 46 min · 18 chapters
Building Trust in Regulated Markets: A Lean Team PlaybookSarah McNabb, CMO of GigaStar, explains how a lean marketing team builds trust in regulated markets by simplifying SEC-registered crowdfunding for YouTube creators and retail investors.26 Nov 2025 · 14 min · 10 chapters
90% Annual Retention: Building Products That Evolve With CustomersGet Nourished’s approach to building products that evolve with customers, driven by 3D-printed personalized gummy vitamins and a retention-focused subscription model.20 Nov 2025 · 29 min · 13 chapters
Credibility Before Scale: FURI's Zero-Ad Growth StrategyFury Sport’s “credibility before scale” approach—building an authentic tennis streetwear/equipment brand rooted in city culture, product innovation, and community impact before expanding marketing…20 Nov 2025 · 53 min · 25 chapters
The Hollywood Story Framework That Closes DealsMari Rogo (CEO, RIP Media Group) explains a “Hollywood story” framework for sales and marketing that speeds deals by replacing feature-heavy messaging with customer-focused transformation stories.19 Nov 2025 · 31 min · 16 chapters
Why This Luxury Brand Quit Social Media & Grew AnywayKeep Candles’ founder Harry Dole explains why the luxury candle brand quit social media (fully off since Jan 2021) and grew anyway through storytelling, community, newsletter, and carefully chosen…14 Nov 2025 · 28 min · 11 chapters
Pre-Orders & Ripeness: Building Trust Through FrictionGebana’s “pre-order until ripe” model for fresh fruit, how it builds trust via friction, and how the company avoids greenwashing while using AI internally without replacing human customer service.14 Nov 2025 · 24 min · 10 chapters
Making Data Exposure Personal: Scaling Problem AwarenessCloak’s approach to making data exposure feel personal, using a “hotline” demo and a product suite to reduce spam and identity-fraud risk.12 Nov 2025 · 20 min · 14 chapters
How 3.5M Bottle Sales Built an Algorithm for Perfect ProductsHow Tom Bell built Drinkwell and Skinny Brands by using consumer purchase data to develop “perfect” functional alcoholic products, then scaled into own-label brands using an algorithm.7 Nov 2025 · 29 min · 13 chapters
Creating Categories: Cold Brew's $0 to PremiumCumulus Coffee Company’s effort to create a new “premium cold” at-home category—cold brew, nitro cold brew, and cold espresso—using a closed capsule system, nitrogen sourced from air, and a fast…7 Nov 2025 · 34 min · 16 chapters
Sliimeyhoney's Mark Lin: Organic TikTok to Shark Tank DealMark Lin, founder/CEO of Slimy Honey (Los Angeles), explains how his slime hobby became a “gourmet” slime brand via TikTok virality, leading to Shark Tank, scaling operations, and maintaining demand…5 Nov 2025 · 29 min · 17 chapters
How Text-Based Games Win Without Graphics: Live-Action StrategyHow HandyWriter markets and grows text-based mobile games without graphics, using storytelling, influencer/community tactics, and live-action “choice” ads; also contrasts mobile game marketing ROI…3 Nov 2025 · 41 min · 12 chapters
Building Community-First Brands in Male-Dominated MarketsHalf Days (performance fashion for skiing/snowboarding and year-round outdoor) and how to build community-first, fashion-outdoor brands in male-dominated snow sports.31 Oct 2025 · 29 min · 14 chapters