Podcast · 142 episodes
Future of Consumer Marketing, page 4
by The Global Talent Co. · English
The future of consumer marketing is brought to you by The Global Talent Co.
All episodes, page 4
Marketing a Dual Mandate: Products and Equity SimultaneouslyDeFi Technologies’ marketing “dual mandate” of selling regulated crypto products in Europe while also marketing the company’s equity to investors, including how the brand maintained trust through the…31 Oct 2025 · 26 min · 10 chapters
Building Gaming's First AI-Powered PublisherHakura.io, a new game publisher building a proprietary “publishing game engine” that uses AI/ML and community data (Reddit, TikTok, Instagram, X, Twitch, YouTube, Discord) to create actionable…30 Oct 2025 · 30 min · 13 chapters
Profitable CPG Growth: 15K Stores Without Burning CashHow Three Wishes Cereal competes in declining cereal by balancing nostalgia with health, building an emotional brand from functional claims, and growing profitably without overspending.30 Oct 2025 · 20 min · 12 chapters
Managing 85K Creators: Udemy's Content Marketing PlayUdemy’s content and consumer marketing playbook, led by a “business leader” CMO/Chief Marketing and Content Officer, covering philosophy, team structure, AI/GEO/AEO, organic vs paid shifts, and the…29 Oct 2025 · 21 min · 10 chapters
Unpacking the Thumbtack Marketing Playbook w/ Llibert ArgerichThumbtack’s “thumbtack marketing playbook” for building a sustainable, profitable, scalable growth engine where marketing is a profit center; brand and performance are intertwined; campaigns run…29 Oct 2025 · 33 min · 15 chapters
Micro-Moments: Converting Customer Service Into MarketingMarty’s “deal discovery” marketplace turns customer service into marketing by obsessing over the customer, rapidly resolving issues, and using personalization to drive acquisition and retention while…28 Oct 2025 · 28 min · 12 chapters
Making Clinical Products Feel Like Cereal Brands on ShelfHow Obvi rebranded collagen supplements to feel like colorful cereal on retail shelves, and how it uses packaging, retail media, community storytelling, AI, and testing to drive sales.27 Oct 2025 · 26 min · 12 chapters
Marketing Technicians, Not Services: The Named Personality StrategyMechanical One’s “Named Personality Strategy” for home services marketing—selling trust in the technician, not the service brand.27 Oct 2025 · 31 min · 12 chapters
The Integration Chain: Why Great Products Don't SellWhy great products don’t sell, framed through Fusion Asset Management’s experience building distribution and solving real advisor pain points.24 Oct 2025 · 30 min · 14 chapters
Turning Furniture into Technology: Escaping Commodity PricingReverie’s marketing approach to turn mattresses/adjustable bases from commodity furniture into “sleep technology,” escaping price-based competition through personalization, education, and customer…23 Oct 2025 · 30 min · 13 chapters
From Global to Local: Building City-Based Fandom in EsportsHow esports marketing can shift from global reach to local community building, using MOUZ’s Hamburg HQ and city-based fandom strategy; also how esports marketing evolved with streaming and how to…23 Oct 2025 · 31 min · 14 chapters
Pivoting from Marketplace to Infrastructure: A Data PlayChapter 2 (formerly Another Block) is a data company building infrastructure for “clean” music earnings/royalty data so creators can understand where money comes from and sell music catalogs to…23 Oct 2025 · 27 min · 10 chapters
Why Vanity Metrics Kill Marketing Budgets (And What to Track)Why “vanity metrics” (likes, followers, impressions, clicks without outcomes) can mislead marketing leaders and cause budget cuts; what to track instead; how to run full-funnel, measurable campaigns;…23 Oct 2025 · 28 min · 9 chapters
Education to Differentiation: GridX's Strategy ShiftGridX’s shift in marketing from educating the market about energy management systems to differentiating as a pioneer, while explaining how its “operating system” connects home and mobility energy…22 Oct 2025 · 27 min · 12 chapters
Transform Email Flows Into Research Moments, Not RemindersHow to turn email and other marketing touchpoints into “research moments” (helpful, story-led drip flows) rather than transactional reminders; plus broader marketing philosophy for sustainable,…22 Oct 2025 · 32 min · 15 chapters
Hyper-Targeted Messaging for Multi-Gen AudiencesHyper-targeted, multi-generational marketing for the Iowa Cubs (AAA affiliate of the Chicago Cubs), including segmented SMS/email, theme nights, channel mix (TV/radio + digital), experimentation…22 Oct 2025 · 30 min · 19 chapters
Entering Untapped D2C Categories With Zero ExperienceCheeky’s journey entering D2C oral-health categories (starting with 3D-printed night guards/retainers) with “zero experience,” then scaling via credibility, branding, and diversified acquisition…22 Oct 2025 · 27 min · 14 chapters
How Community Co-Creation Built a Canon DC SupervillainCandy Digital’s Web3 marketing approach for DC digital collectibles—community co-creation, education, and AI-driven storytelling—plus how Futureverse infrastructure supports it.21 Oct 2025 · 33 min · 15 chapters
Citizen Developers: When Users Automate Their Own Jobs AwayCitizen developers using enterprise AI agents to automate back-office work, reduce IT/HR/finance ticket volumes, and shift employees into new roles.21 Oct 2025 · 30 min · 15 chapters
From Living Rooms to Global: Sofar's Scaling PlaybookSoFar Sounds’ scaling playbook for turning intimate living-room concerts into a global network (400 cities, 78 countries) while keeping experiences hyper-local, culturally relevant, and operationally…21 Oct 2025 · 27 min · 11 chapters
Electrolux Group CMO: When Consumer Testing Would Kill InnovationNikos Bartzianos, Group CMO at Electrolux, argues that marketing should not over-index on performance/low-funnel tactics at the expense of brand building.20 Oct 2025 · 33 min · 18 chapters
Why We Want More Regulation in The Hemp IndustryCornbread Hemp’s push for more regulation in the U.S. hemp industry, framed around consumer trust, underage protection, and compliant marketing.20 Oct 2025 · 34 min · 14 chapters
How Getmyboat Dominates Google Without Awareness SpendJeff Koenig, CMO of GetMyBoat, explains how the marketplace captures demand mainly via Google while using a lean team, focusing on “need states” (birthdays, anniversaries, bachelorette parties) and…1 Oct 2025 · 20 min · 9 chapters
Why Pray.com's Michael Lynn Spent $100K+ on Clinical TrialsMichael Lynn, co-founder and CFO of Pray.com (spelled “Prey.com” in the transcript), explains how the faith-content app evolved from a tragedy-driven domain purchase into a subscription business,…1 Oct 2025 · 36 min · 16 chapters