Podcast · 142 episodes
Future of Consumer Marketing, page 5
by The Global Talent Co. · English
The future of consumer marketing is brought to you by The Global Talent Co.
All episodes, page 5
How Good Ranchers Spends Less Than 10% on Meta and Still Scaled to 9 FiguresBen Spell, founder/CEO of Good Ranchers, explains how the company built a direct-to-consumer meat brand with a 100% U.S.-born/raised/harvested supply chain, pushed for country-of-origin labeling…1 Oct 2025 · 18 min · 11 chapters
Cotton vs Plastic: The Message That Beat Legacy BrandsKudos challenges legacy disposable diaper brands by replacing the skin-touching lining’s plastic with a 100% cotton liner, arguing this improves breathability, comfort, and baby skin safety while…26 Sep 2025 · 30 min · 10 chapters
How YouTube's Copyright System Created a $1B OpportunityPaul Sampson, co-founder/CEO of Lick(t), explains how YouTube’s Content ID copyright system unintentionally pushed creators toward stock music, then how Lick(t) built a “Spotify-like” mainstream…26 Sep 2025 · 32 min · 10 chapters
Why Digital Saturation Creates Analog Product OpportunityDigital saturation is creating demand for analog products—specifically premium, long-lasting notebooks that offer “intimacy” and lifelong organization.26 Sep 2025 · 29 min · 15 chapters
Why Free-to-Play Marketing Failed for Real Money GamingWorldWinner’s CEO explains why “free-to-play” marketing failed for real-money gaming, and how skill-based real-cash tournaments should be marketed instead (prove fun + trust + fast path to…26 Sep 2025 · 31 min · 19 chapters
Real Patients Beat Models: Authentic Marketing That ConvertsMuesli’s shift from influencer-led skincare products to prescription tele-dermatology, arguing most OTC skincare “doesn’t work” because topical ingredients are regulated as drugs only with…26 Sep 2025 · 27 min · 13 chapters
From 5-Minute Sessions to 10-Year Player LoyaltyNord Current’s mobile game strategy—how they choose and build long-lived casual/time-management games, measure success via retention and soft launches, market across platforms, and manage community…19 Sep 2025 · 32 min · 16 chapters
Why Basket Refuses Advertiser Revenue for User TrustBasket’s AI shopping agent aims to rebuild user trust by refusing advertiser revenue, keeping recommendations impartial, and helping users “collapse the funnel” from saving items to research, price…19 Sep 2025 · 34 min · 13 chapters
Geosplitting: How Delivery Hero Measures True Ad ImpactHow Deliveroo/DoorDash rival Delivery Hero measures true ad impact using first-party data and geo-splitting, and how it structures performance marketing, measurement, and creative/AI across 70…19 Sep 2025 · 32 min · 15 chapters
Physical Brand Touchpoints Win in AI-Saturated MarketsHow to market in AI-saturated markets using measurable ROI, brand touchpoints, and L&D that guarantees skill application.12 Sep 2025 · 33 min · 14 chapters
How Curated Co-Retail Creates Cross-Brand SynergiesHow DLE Magazine (Le Magazine) uses curated “co-retail” shared retail spaces to create cross-brand synergies and help brands enter physical markets without leases or store overhead.11 Sep 2025 · 36 min · 13 chapters
Interactive Streaming: 10x More Brand Touchpoints Than TV AdsHow esports tournament operators can create more brand touchpoints than TV ads via interactive streaming, and what brands should misunderstand about marketing to gamers.11 Sep 2025 · 33 min · 15 chapters
How Misfits Market Turned "Ugly" Food Into Premium BrandMisfits Market’s brand strategy for turning “ugly” produce into a premium, accessible grocery business while reducing food waste.11 Sep 2025 · 34 min · 14 chapters
How SURI Cracked High-Consideration Consumer MarketingSURI (Sustainable Rituals) explains how it built high-consideration electric toothbrush marketing by combining sustainability with premium design and proof-based trust-building (press/SEO/reviews),…9 Sep 2025 · 24 min · 11 chapters
Building Communities That Sell: GUURU's Curation MethodGUURU’s “community advice” curation method for brands—connecting online shoppers with certified, knowledgeable fans in real time to reduce purchase uncertainty and generate product insights.5 Sep 2025 · 37 min · 17 chapters
Two Ingredients, 85K Stores: Why Less Became More for GrowthHow That’s It grew to 85K+ retail doors by winning clean-eating trust with a simple “fruit + fruit” ingredient story, plus lessons on authenticity, influencer/UGC strategy, and digital marketing…5 Sep 2025 · 30 min · 15 chapters
Bilingual Strategy: Double Language, Triple EngagementEncantos’ bilingual children’s entertainment strategy (Canticos) for emotional connection, audience growth on YouTube, and culturally authentic marketing that blends education with entertainment.5 Sep 2025 · 46 min · 24 chapters
From Hype to Data: Marketing Crypto to Non-Crypto AudiencesHow Flipside Crypto markets and grows by replacing crypto hype/word-of-mouth with on-chain, data-driven intelligence; also covers positioning technical products, marketing to non-crypto audiences,…4 Sep 2025 · 39 min · 17 chapters
Why This Fintech CEO Hid Cash in the Norwegian WoodsHorde, an intelligent personal economy app, discusses how to build trust and change consumer money behavior via bank-agnostic data access, gamified education, and disruptive marketing.3 Sep 2025 · 37 min · 16 chapters
1.2M Bikes Sold: Brompton's Superfan Community StrategyBrompton’s growth strategy—how a 50-year-old London-made folding bike brand sells 1.2M units, builds a global community, and prepares for electric bikes and AI-driven marketing.3 Sep 2025 · 27 min · 11 chapters
Why Model Performance Beats Features: Collov AI's Growth PlaybookColov AI’s growth playbook for spatial AI in real estate and interior design—why model performance and controllable, structure-preserving generation beat generic “features.” The episode claims the…2 Sep 2025 · 28 min · 11 chapters
From Corporate Brands to Franchisees: ResQ's Targeting StrategyResQ’s restaurant facilities management targeting strategy—how it markets to the right operators and uses events and AI to drive pipeline.27 Aug 2025 · 25 min · 10 chapters
How Newton Baby Beats Legacy Brands with Digital-First StrategyNewton Baby’s digital-first marketing strategy for beating legacy baby brands, centered on measurable performance marketing, incrementality testing, and AI-enabled creative/customer service.22 Aug 2025 · 22 min · 10 chapters
From Music App to E-commerce: Scaling Attention-Based MarketingLeaf’s evolution from a music app marketplace to an e-commerce/retail attention-based marketing firm, and how it scales performance marketing using technology, clear KPIs/unit economics, and an…22 Aug 2025 · 30 min · 15 chapters