Podcast · 142 episodes
Future of Consumer Marketing, page 6
by The Global Talent Co. · English
The future of consumer marketing is brought to you by The Global Talent Co.
All episodes, page 6
Why Therabody Completely Redesigned Their PackagingTherabody’s marketing and packaging redesign as it moved from athlete-focused “white box” tech branding to distinct identities for sport, wellness, and beauty—plus how the team uses AI, manages…21 Aug 2025 · 22 min · 11 chapters
5 Revenue Channels: How agood company Restructured MarketingGood Company’s shift from “sustainability premium” marketing to a mass-market circular proposition, plus how they restructured marketing around revenue channels and clarified myths about…21 Aug 2025 · 27 min · 15 chapters
Investor vs Founder Instinct: When to Ignore Board AdviceFounder vs investor/board instincts; how to keep founder “instinct” when raising venture money and dealing with board advice, plus Space Goods’ fundraising and brand lessons.21 Aug 2025 · 46 min · 17 chapters
Inc 5000 Five Years Running: The Purity Coffee PlaybookPurity Coffee’s “circular health coffee” approach—coffee as a health-optimized product—plus how the company grew into the Inc. 5000 for five straight years.21 Aug 2025 · 27 min · 14 chapters
Selling Memories, Not Merchandise: Parks Project StrategyParks Project’s strategy for selling “memories, not merchandise” by using park-inspired products plus a grant-based conservation give-back model, and how their marketing evolved from documentary…19 Aug 2025 · 20 min · 10 chapters
From Restaurant Closure to 1,600 Retail Doors in 3 YearsCrafty Ramen’s pivot from COVID-era restaurant closures to scaling restaurant-quality ramen into grocery retail, reaching ~1,600 Canadian retailers, plus lessons on product-market fit, distribution,…19 Aug 2025 · 19 min · 13 chapters
How Endy Flipped Sleep Marketing to Focus on MorningsEndy’s brand and growth strategy—how it shifted sleep marketing to “mornings,” built brand before/alongside direct response, and stayed disruptive via creator/influencer audits, Quebec localization,…19 Aug 2025 · 30 min · 13 chapters
Natural Products: Breaking the "Doesn't Work" BarrierHow Murphy’s Naturals built a high-efficacy natural insect repellent business and scaled it into a broader CPG brand, “breaking the doesn’t work” barrier through EPA-compliant formulations, testing,…13 Aug 2025 · 37 min · 18 chapters
How Numan Built Brand Awareness on Startup BudgetsHow Newman (a UK digital healthcare brand) built brand awareness on startup budgets by combining above-the-line creative with performance marketing, then rebranded to support a broader, more premium,…13 Aug 2025 · 19 min · 9 chapters
From Pills to Apps: Digital Therapeutics Go-to-MarketPerfood’s digital therapeutics go-to-market for lifestyle-driven diseases, using personalized ketogenic/lycemic-stable nutrition and continuous glucose monitoring, sold via a B2B2C “market access”…12 Aug 2025 · 18 min · 9 chapters
One Marketing Team Scaling €25M D2C Without BurnoutHow Juniper (bed linen and towels “portable luxury”) scaled to about €25M D2C without burnout, focusing on performance marketing, inventory/working-capital realities, retention, and data measurement.8 Aug 2025 · 33 min · 14 chapters
Why 95% of Retail Inventory Is Invisible to ConsumersNearStreet CEO Nick Brackenbury explains why most physical retail inventory is “invisible” online, how online-to-offline journeys start with discovery searches (not just “near me”), and what…6 Aug 2025 · 39 min · 14 chapters
How Deeannah Seymour is Making a Taboo Topic MainstreamDeeannah Seymour, CEO/co-founder of PhD Feminine Health, explains how she mainstreamed boric-acid vaginal care by removing stigma, using healthcare-professional marketing, and expanding from Amazon…5 Aug 2025 · 28 min · 15 chapters
How Human-Sounding Emails Beat Branded Ones by 40%How June’s growth marketing uses “human-sounding” email automation, experimentation, and targeted partnerships to convert renters—plus broader lessons from AI, remote team management, and reducing…1 Aug 2025 · 37 min · 14 chapters
Facebook Ad Limits Are Crushing Growth (Here's the Fix)Facebook/Meta ad limits and data-selling restrictions are making customer acquisition harder; StorCash shares the “fix” via diversified acquisition and tighter ad/agency management, plus…29 Jul 2025 · 18 min · 9 chapters
Why User-Generated Content Crushes Polished AdsScent Hound’s marketing strategy—why user-generated content (UGC) and “real” customer sharing outperform polished ads, plus how they educate the market and scale franchise marketing.29 Jul 2025 · 26 min · 15 chapters
Julia Lirio's Playbook for Managing 35 Marketers GloballyJulia Lirio (Roadsurfer Marketing Director) discusses how Roadsurfer markets a global, asset-heavy “van life/camping” rental business across 14 countries, balancing brand and performance, managing a…25 Jul 2025 · 27 min · 18 chapters
How 700K Users Found HyperJar Through Word-of-Mouth, Not AdsHyperJar’s growth and marketing strategy—how 700K users were acquired mainly via PR and word-of-mouth, not ads—plus the behavioral-psychology rationale for “spend well” and the app’s retention…22 Jul 2025 · 29 min · 17 chapters
Why 95% Algorithmic Placement Will Kill Traditional MarketingHow algorithmic UI placement (claimed “95% algorithmic”) will displace traditional marketing, and why streaming/content marketers must measure merchandising and performance on connected TV interfaces…18 Jul 2025 · 27 min · 14 chapters
Steven Sashen's Guerrilla Marketing Campaign: 50K Bookmarks in BookstoresSteven Sashen, founder of Zero Shoes, explains how barefoot-style footwear is designed for “human feet” (wide toe box, no elevated heel, flexible sole with sensory feedback) and how his guerrilla…14 Jul 2025 · 25 min · 14 chapters
Inside the Mission Behind the Kenetik Brand (With Peter Bayne)The origin story and go-to-market strategy behind Kinetic, a ketone beverage brand.14 Jul 2025 · 43 min · 21 chapters
Marketplace to Subscription: Matt Ovenden's Playbook ShiftMatt Ovenden discusses shifting from a boat marketplace (Borrow Boat) to a wine subscription business (The Wine Engine), focusing on consumer subscription trends, inbound marketing, and AI…4 Jul 2025 · 23 min · 12 chapters