Podcast · 94 episodes
The CMO Podcast
by vYve & Jim Stengel · English
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is a vYve Production.
Latest episodes
Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & LeadershipCBRE CMO Benji Baer discusses how the “future of work” is reshaping workplace strategy and how CMOs must lead transformation, not just marketing.30 Sep 2026 · 52 min
Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)Authentic brand partnerships built on trust and shared belief, using Damon John’s long-term advocacy for Starkey hearing technology and Karen Spaeth’s CMO perspective on scaling a stigma-busting…23 Sep 2026 · 55 min
Beyond Football: How Ethan Braden Is Building the Texas A&M BrandEthan Braden, Texas A&M’s CMO, explains how he’s expanding the university’s national brand beyond football by clarifying purpose, targeting non-Texans, building a campus-wide brand platform…16 Sep 2026 · 1 h 4 min
All episodes
Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & LeadershipCBRE CMO Benji Baer discusses how the “future of work” is reshaping workplace strategy and how CMOs must lead transformation, not just marketing.30 Sep 2026 · 52 min · 25 chapters
Signal Over Noise: The Power of Authentic Brand Partnerships with Daymond John (FUBU) and Karen Spaeth (Starkey)Authentic brand partnerships built on trust and shared belief, using Damon John’s long-term advocacy for Starkey hearing technology and Karen Spaeth’s CMO perspective on scaling a stigma-busting…23 Sep 2026 · 55 min · 23 chapters
Beyond Football: How Ethan Braden Is Building the Texas A&M BrandEthan Braden, Texas A&M’s CMO, explains how he’s expanding the university’s national brand beyond football by clarifying purpose, targeting non-Texans, building a campus-wide brand platform…16 Sep 2026 · 1 h 4 min · 28 chapters
Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)Jacqueline Corbelli argues that AI and connected TV ad tech can improve measurement and execution, but “AI doesn’t bring wisdom”—human judgment, creativity, and values must guide it.9 Sep 2026 · 40 min · 23 chapters
PepsiCo's Formula for Building Enduring Brands with Mark KirkhamMark Kirkham, PepsiCo Beverages US CMO, discusses how to build enduring brands by connecting creative attention to measurable business outcomes, improving discoverability (including for AI/LLMs), and…2 Sep 2026 · 47 min · 26 chapters
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and BayerHow healthcare marketing should shift from “living longer” to “living better,” using personalization, trust, and empathy to support longevity and “super aging.”26 Aug 2026 · 32 min · 13 chapters
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitchell and CymbiotikaClosing the “gap” between ad attention and in-store purchase using Infilion + Catalina deterministic purchase data, plus how beauty/wellness brands build communities people want to join (Ulta Beauty,…19 Aug 2026 · 47 min · 21 chapters
Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and ReckittHow to stop “chasing attention” and instead create “desire” that leads to measurable action, closing the gap between ad engagement and business results.12 Aug 2026 · 37 min · 19 chapters
Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)Sean Summers, MercadoLibre’s EVP and CMO, discusses how Latin America’s leading e-commerce/fintech marketing engine works—plus what he learned from Cannes Lions, the World Cup sponsorship, and…5 Aug 2026 · 1 h 1 min · 22 chapters
What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)Todd Kaplan, CMO of Kraft Heinz, discusses building brand-led marketing that moves at the speed of culture, plus closing the “attention-to-action” measurement gap using Infillion/Catalina purchase…29 Jul 2026 · 44 min · 24 chapters
Beyond "Priceless" // Mastercard's Next Chapter with Jill KramerJill Kramer, MasterCard’s Chief Marketing and Communications Officer (CMCO), discusses onboarding and leadership at MasterCard, how to build a culture of creativity, and why brands must close the…22 Jul 2026 · 46 min · 22 chapters
How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes LionsGap’s brand turnaround—how CMO Fabiola Torres “earned” coolness for a legacy fashion brand by treating Gap like a persona, fixing fundamentals, obsessing the consumer, and building 360° experiences…17 Jul 2026 · 35 min · 16 chapters
From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby AviationHow brands create “desire” by closing the gap between attention and measurable action, and how media strategy, creativity, culture, and (selective) AI support that goal.15 Jul 2026 · 33 min · 17 chapters
Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered MarketingClosing the “attention-to-action” gap in AI-powered marketing, and how agentic/personalized content should be built for humans (not just machines), with live purchase signals and dynamic, multimodal…8 Jul 2026 · 41 min · 21 chapters
Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of BeautyKelly Mahoney, Ulta Beauty CMO, discusses building trust and emotional connection in beauty retail amid AI, loyalty-driven personalization, and culture-led creativity.1 Jul 2026 · 47 min · 23 chapters
Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It WrongGrace Kao (Snap) discusses how marketers can better reach Gen Z, what Snap is doing at Cannes, why brands should use Snapchat’s chat/group chat more, and how Snap is leveraging AI to give users…17 Jun 2026 · 52 min · 25 chapters
Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le MansOmer Waysman, VP B2C Marketing for North America at Michelin, discusses building trust and long-term loyalty in a low-frequency purchase category (tires), Michelin’s people-centered culture, and how…10 Jun 2026 · 59 min · 23 chapters
Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform HealthMelissa Grady-Dias, former Cadillac Global CMO, discusses her transition to CEO of Measured Wellness and how AI + wearable data + “care between appointments” can shift healthcare from reactive…3 Jun 2026 · 52 min · 21 chapters
Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitHighlights from the Kellogg School of Management Marketing Leadership Summit (Chicago) on leadership and growth. Two keynotes: AT&T’s transformation into a modern growth company and e.l.f.27 May 2026 · 55 min · 19 chapters
Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology)Hope as a brand currency and leadership practice—what it really means emotionally, what drives it (and removes it), and how brands can “afford hope” through credible actions.20 May 2026 · 48 min · 23 chapters
The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of FameA legacy and leadership roundtable recorded at Havas’ Hudson Street offices, celebrating the AAF Hall of Fame Class of 2026.13 May 2026 · 49 min · 24 chapters
Sherina Smith (American Family Insurance) | Designed to LastSharina Smith, Enterprise Chief Marketing Officer at American Family Insurance (AmFam), discusses her career, marketing leadership, and how AmFam partnered with Disney for the Hulu competition series…6 May 2026 · 54 min · 23 chapters
Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend EventChristian Muche, co-founder and global president of Possible, explains why the three-day marketing event (Miami Beach, 4th year) is positioned as a “must-attend” convening that turns connections into…29 Apr 2026 · 42 min · 16 chapters
Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First BrandsCampari America CMO Allison Varone discusses how to build “culture-first” spirits brands—especially Aperol/Campari spritz culture—through consistent recipes, on-premise execution, trade education…22 Apr 2026 · 45 min · 25 chapters