Podcast · 94 episodes
The CMO Podcast, page 3
by vYve & Jim Stengel · English
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is a vYve Production.
All episodes, page 3
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)In the sixth episode of *The Brand Builder's Playbook*, Jim Stengel and Ryan Barker, alongside guest co-host Lindsey Wehking, welcome Kristen D’Arcy, CMO of True Religion.21 Nov 2025 · 43 min
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite BrandJim Stengel, former CMO of Procter & Gamble, current entrepreneur.19 Nov 2025 · 48 min
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)14 Nov 2025 · 44 min
Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness ExperienceNicholas "Nic" Berglund, Senior Vice President and Chief Creative Officer of Life Time12 Nov 2025 · 50 min
The Brand Builder's Playbook // The Science of Brand ROI: Measuring What Matters with Raja Rajamannar (Mastercard)Jim Stengel, Former CMO of Procter & Gamble7 Nov 2025 · 54 min
Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain ReactionsJim Stengel, former CMO of Procter & Gamble5 Nov 2025 · 43 min
The Brand Builder's Playbook // Turning Brand Perception into Pricing Power with Sandeep Seth (Tapestry)Jim Stengel (Former CMO of Procter & Gamble)31 Oct 2025 · 52 min
The Twin Cities CMO Roundtable: Marketing with Heart and Purpose | Featuring Best Buy, Minnesota Vikings, Mall of America and Land O'LakesJim Stengel, former CMO of Procter & Gamble.29 Oct 2025 · 1 h 7 min
The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)In this episode, Jim Stengel, Ryan Barker, and Lindsey Waking engage in a dynamic discussion about the significance of "brand love" and its measurable impact on business growth.24 Oct 2025 · 47 min
Mike Grahl (Minnesota's Timberwolves and Lynx) | Turning Fans into a MovementIn this episode of The CMO Podcast, host Jim Stengel engages in a conversation with Mike Grahl, the CMO of the Minnesota Timberwolves and Lynx.22 Oct 2025 · 59 min
Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand LegacyDave Schneider, Chief Marketing Officer, Red Wing Shoe Company15 Oct 2025 · 50 min
New Podcast Series // The Brand Builder's Playbook - Episode 1 // Why Is It Important To Build a Brand?! With Chris BurggraeveJim Stengel, former CMO of Procter & Gamble, engages in intimate conversations with dynamic CMOs across the industry.14 Oct 2025 · 53 min
Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)In this episode of *The CMO Podcast*, hosted by Jim Stengel, three notable Penn State alumni share their insights on leadership and decision-making during the Alumni Leadership Conference.8 Oct 2025 · 56 min
Colin Kelton (Vanguard) | Building a Lifetime CareerIn this episode of *The CMO Podcast*, Jim Stengel speaks with Colin Kelton, the Global Chief Marketing Officer at Vanguard.1 Oct 2025 · 48 min
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global RelaunchIn this episode, Jim Stengel interviews Lisa Materazzo, Ford's Chief Marketing Officer, about the launch of "Ready Set Ford," the company's first singular global campaign in its 122-year history.24 Sep 2025 · 55 min
George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the YearIn this episode, Jim Stengel interviews George Felix, CMO of Chili’s Grill & Bar, discussing his transformative strategies that brought Chili’s back into cultural relevance.17 Sep 2025 · 58 min
Ariel Kelman (Salesforce) | Leading the Charge in AI InnovationAriel Kelman (Salesforce) | Leading the Charge in AI Innovation10 Sep 2025 · 52 min
Jessica Padula (Nespresso USA) | Brewing Growth & SustainabilityFormer CMO of Procter & Gamble, entrepreneur, and host of The CMO Podcast.3 Sep 2025 · 57 min
Building Brands with Courage: Voices from Hinge, Essity, and Be LOVEThis episode of The CMO Podcast, hosted by Jim Stengel, features a roundtable discussion with three prominent marketing leaders recorded at the Cannes Lions Festival of Creativity. The guests include:27 Aug 2025 · 36 min
Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and The CMO Podcast is hosted by Jim Stengel, former CMO of Procter & Gamble and current entrepreneur.20 Aug 2025 · 48 min
Calum Laming (British Airways) | Brand-Building at 35,000 FeetCalum Laming, Chief Customer Officer of British Airways13 Aug 2025 · 46 min
From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and CymbiotikaIn this episode of The CMO Podcast, Jim Stengel engages with three distinguished leaders: Aimee Egan (Shutterstock), Sophie Bambuck (Audemars Piguet), and Durana Elmi (Cymbiotika).6 Aug 2025 · 40 min
Jonnie Cahill (PepsiCo) | How to Onboard with IntentionJonnie Cahill, SVP and Chief Marketing Officer of International Foods at PepsiCo30 Jul 2025 · 48 min
Melody Lee (Mercedes-Benz USA) | Success is Never SoloIn this episode, Jim Stengel engages in a deep conversation with Melody Lee, the CMO of Mercedes-Benz USA.23 Jul 2025 · 49 min