Podcast · 25 episodes
The Fractional CMO Podcast
by The Fractional CMO Podcast · English
The Fractional CMO Podcast, hosted by Simon Dell of Cemoh, is a marketing, entrepreneurship and business podcast dedicated to interviewing high performing Fractional CMOs and marketing leaders.
Latest episodes
S2 Ep23: The Retail Shift: Exploring the changing landscape of Australian retail with Dean SalakasAustralian retail’s shift under online competition, the importance of “making noise,” in-store experience, and how AI/automation will change jobs and shopping.14 Sep 2026 · 42 min
S2 Ep22: Treat It Like a New Hire: Why This VA Business Never Lets Claude Work Unsupervised with Fiona CampbellHow Fiona Campbell uses Claude in her Australian virtual assistant businesses, emphasizing supervised use, internal documentation, and human checkpoints to prevent costly errors.10 Aug 2026 · 34 min
S2 Ep21: Garbage In, Garbage Out: Why AI Is Making Bad Marketing Worse With Danielle CoffinWhy AI is worsening “bad marketing” by amplifying weak foundations—leading to inconsistent, confusing messaging that fails to convert.5 Aug 2026 · 30 min
All episodes
S2 Ep23: The Retail Shift: Exploring the changing landscape of Australian retail with Dean SalakasAustralian retail’s shift under online competition, the importance of “making noise,” in-store experience, and how AI/automation will change jobs and shopping.14 Sep 2026 · 42 min · 19 chapters
S2 Ep22: Treat It Like a New Hire: Why This VA Business Never Lets Claude Work Unsupervised with Fiona CampbellHow Fiona Campbell uses Claude in her Australian virtual assistant businesses, emphasizing supervised use, internal documentation, and human checkpoints to prevent costly errors.10 Aug 2026 · 34 min · 18 chapters
S2 Ep21: Garbage In, Garbage Out: Why AI Is Making Bad Marketing Worse With Danielle CoffinWhy AI is worsening “bad marketing” by amplifying weak foundations—leading to inconsistent, confusing messaging that fails to convert.5 Aug 2026 · 30 min · 11 chapters
S2 Ep20: The First 90 Days With a New Client | A Fractional CMO Playbook With Simon DellSimon Dell explains how to succeed in the first 90 days after starting a fractional CMO engagement, covering onboarding, conducting an audit, building team trust, setting meeting/reporting cadence,…22 Jul 2026 · 23 min · 9 chapters
S2 Ep19: Connection Over Content: Marketing That Feels Human With Alison DeanHuman connection in marketing—why “warmth” and trust beat generic content, and how to use AI without sounding the same.8 Jul 2026 · 31 min · 11 chapters
S2 Ep18: Strategy Before Spend: Building Marketing That Actually Works with Kirsty Dagnall“Strategy Before Spend” — building marketing that works by setting audience, business, and industry foundations before executing channels or buying ads; then piloting and scaling what delivers leads.6 Jul 2026 · 34 min · 12 chapters
S2 Ep17: The Fractional CMO Podcast - Chris Jowsey from Nugget digitalDiscussion of Australia Post’s 2026 E-commerce Report (published annually since ~2014/15) and what its 2025 data implies for Australian online retail, including slowing growth, multi-retailer…11 May 2026 · 38 min · 16 chapters
S2 Ep16: The Fractional CMO Podcast - Kelly Dimkovska from Tuesday LogicContent marketing for regulated healthcare brands—how to plan, create, measure, and scale content without wasting effort (including AI pitfalls, SEO structure, and repurposing).11 May 2026 · 30 min · 12 chapters
S2 Ep15: Ep.15 How Much Should You Charge as a Fractional CMO? - Simon Dell I CEO of CEMOHHow to price and package a fractional CMO service, covering four pricing frameworks (market rate anchor, salary reverse engineering, value-based pricing, competitive positioning) plus five pricing…16 Apr 2026 · 29 min · 10 chapters
S2 Ep14: Ep.14 The Fractional CMO Podcast - Kristy Hunter from Hunter Marketing Co.Why content marketing demand is exploding (AI, more channels, “consistency” pressure), why quality and accuracy often lag, how to use AI responsibly in content, and how to build a sustainable,…9 Apr 2026 · 44 min · 18 chapters
S2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus WurthS2 Ep13: The Fractional CMO Podcast - Joshua Cilento & Angus Wurth2 Mar 2026 · 29 min · 15 chapters
S2 Ep12: Ep.12 The Fractional CMO Podcast - David King - CFO Center AustraliaDavid King, CEO for Eastern Australia and New Zealand at the CFO Centre Australia19 Jan 2026 · 48 min · 22 chapters
S2 Ep10: Ep.10 The Fractional CMO Podcast - Are accountants our enemy?In this episode, host Simon Dell engages with experts including accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt.3 Dec 2025 · 49 min
S2 Ep9: Ep.09 The Fractional CMO Podcast - Caroline Warnes of Only Good ContentIn this episode of *The Fractional CMO Podcast*, Simon Dell interviews Caroline Warnes, founder of *Only Good Content* and a B2B marketing content expert.3 Dec 2025 · 32 min
S2 Ep8: S2 Ep8: The Fractional CMO Podcast - Simon Dell I CEO of CEMOHThe Fractional CMO Podcast, hosted by Simon Dell of Cemoh, features insights from high-performing Fractional Chief Marketing Officers (CMOs) and marketing leaders.10 Nov 2025 · 42 min
S2 Ep7: The Fractional CMO Podcast - Kristy Hunter, Kelly Dimkovska & Joshua CilentoIn this episode of *The Fractional CMO Podcast*, host Simon Dell engages in a roundtable discussion with Kristy Hunter, Kelly Dimkovska, and Joshua Cilento, addressing the topic of marketing…3 Nov 2025 · 36 min
S2 Ep6: The Fractional CMO Podcast - Kelly Dimkovska of Tuesday LogicA marketing, entrepreneurship, and business podcast focused on interviewing high-performing Fractional CMOs and marketing leaders.27 Oct 2025 · 37 min
S2 Ep5: Season 2: The Fractional CMO Podcast - Kateesha Hembrow of BeKnown AcademyLeveraging LinkedIn for Personal Branding and Client Attraction8 Oct 2025 · 48 min
S2 Ep4: Season 2: The Fractional CMO Podcast - Farrah Motley of Prosper LawFarrah Motley, Director of Prosper Law29 Sep 2025 · 48 min
S2 Ep3: Season 2: The Fractional CMO Podcast - Chris Jowsey of Nugget DigitalChris Jowsey, Founder of Nugget Digital28 Sep 2025 · 39 min
S2 Ep2: Season 2: The Fractional CMO Podcast - Jamie Gilbert-Smith of Occam StrategyS2 Ep2: Jamie Gilbert-Smith of Occam Strategy1 Aug 2025 · 36 min
S2 Ep1: Season 2: The Fractional CMO Podcast - Kristy Hunter of Hunter Marketing Co.The podcast features high-performing Fractional CMOs and marketing leaders discussing their roles and challenges.24 Jul 2025 · 38 min
S1 Ep140: Season 1: Marketing strategy with Selina Donnelly from HSA GrowthS1 Ep140: Season 1: Marketing Strategy with Selina Donnelly from HSA Growth2 Apr 2025 · 52 min
S1 Ep139: Season 1: SEO Expert Maddison Ryan from The Digital HubIn this episode, Simon Dell interviews Maddison Ryan, an SEO expert with a unique background in optimizing search engine visibility for diverse businesses.26 Mar 2025 · 27 min